GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising
OCTOBER 3, 2018
It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Marta Major Gifts 4. With that information, you can then make a tailored ask to turn that occasional gift into a monthly donation. Marta Major Gifts.