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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Marta Major Gifts 4. With that information, you can then make a tailored ask to turn that occasional gift into a monthly donation. Marta Major Gifts.

Donor 141

How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Oscar One-Off Donor Susan Sustainer Marta Major Gifts Vince Volunteer Malik Millennial + Nellie Newbie Eddie Engager + Emma Event Attendee Luna Lapsed Donor. It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each audience, or persona. With that information, you can then make a tailored ask to turn that occasional gift into a monthly or weekly one.

Donor 138