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How National Geographic Society Increased Major Gifts Despite Sector-Wide Struggles

NonProfit PRO

From 2020 to 2022, National Geographic Society nearly doubled its average gift amount to $324 and made significant strides in the number of major gifts received — at a time when major gifts are declining sector-wide. Here’s a look at the organization’s path to success.

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7 Steps New Major Gifts Fundraisers Should Take

NonProfit PRO

I believe that, over the next 10 years, major gifts fundraising will grow rapidly and become more sophisticated and donor-centered. So, here are some things to think about if you are new to major gifts fundraising.

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Smart Resources for Essential Matching Gift Education

Double the Donation

Matching gifts are a continuously underutilized funding source for nonprofits, schools, and other fundraising organizations. As a result, the solution to such a problem is strategic matching gift education with accessible resources for doing so.

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How to Calculate the Number of Major Gift Officers You Need

NonProfit PRO

I am often asked for a formula for adding major gift officers (MGOs) to an organization. And while there are many variables to consider, they boil down to these four points.

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3 Reasons Why Nonprofits Should Embrace Stock Gifting (and How to Do It)

Nonprofit Tech for Good

And while stock gifting has been limited either by lack of awareness among potential donors or a painstaking process, the prize for nonprofits is enormous. “If As a result, pre-tax stock gifts are generally much larger than after-tax cash gifts. Non-profits don’t have to be experts in stock gifting,” Latham said. “We

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Your Best “No BS” Nonprofit Resources

Pamela Grow

Below you’ll find some of my most trusted “No BS” online resources. It’s a solid resource you can count on again and again. For all things major gift fundraising, follow Jeff Schreifels and Richard Perry at the PassionateGiving blog. LinkedIn LinkedIn can be a terrific resource for fundraising information. Subscribe here.

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Major Gifts Guide: The Ultimate Resource for Nonprofits

Donor Search

As a nonprofit fundraising professional, you’ve likely heard the question posed: what’s better for your program—one gift of $1 million or one million gifts of $1? But the million-dollar gifts are significantly harder to come by! That’s why it’s so important to have a major gift program. The answer is, of course, both.

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