article thumbnail

The complete year-end guide to maximizing matching gifts

EveryAction

People tend to experience heightened generosity and are increasingly motivated to make charitable contributions, which explains why so many nonprofit fundraisers refer to this period as the year-end giving season. One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy.

Gift 201
article thumbnail

Let it Go: When to Move on from a Major Gift Prospect

sgEngage

There are three major exits you can take on the “Highway of Major Gift Giving.” Exit 1: Disqualification Road Exit 2: Proposal Avenue Exit 3: The Stewardship Fork Once you know what road you’re on with a potential donor, you can decide to press the gas or to let it go and move on to a better-fit major gift prospect. Action : Let it go.

Gift 83
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s The Difference Between A Principal Gift And A Mega Gift?

Bloomerang

The concept of a “mega gift” was coined by the late Jerold Panas , a fundraising pioneer in our industry. In his iconic book Mega Gifts , he writes about the types of people who give mega gifts and what it takes to have relationships with these donors. Principal gifts vs. mega gifts. Who Gets the Gifts.

Gift 110
article thumbnail

Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

A nonprofit CEO, Dorethea, asks, “ Should I send holidays gifts to donors ?” Well, Dorethea, it depends on what type of gift and which donor segment (small, mid-size, or major givers) you have in mind. A gift can work to your advantage, but it can also work against you. You make the donation, you get a small token gift.

Gift 105
article thumbnail

Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

Gift 99
article thumbnail

[ASK AN EXPERT] How To Enter And Credit Donor Advised Fund Gifts In Your Database

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to credit and acknowledge donor advised fund gifts in their donor database: Dear Charity Clairity, I’m unsure how to enter donor advised fund gifts in our database so they’re credited and acknowledged appropriately. And do I thank the donor or the administrator?

Database 115
article thumbnail

Major Gifts: 16 Strategies to Raise More

Neon CRM

What Are Major Gifts? Major gifts are generally the largest donations a nonprofit receives. The exact dollar amount that’s considered a major gift varies from organization to organization. The average nonprofit considers a gift of $5,000 or more a “major gift,” but that’s not a hard and fast rule. major gifts.

Gift 52