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Asking For A Legacy Gift: 10 Practical Steps To Get Started

Bloomerang

When asking for a legacy gift from a donor to your nonprofit, it’s important to approach the conversation with sensitivity and professionalism. I usually start my research with the board, volunteers, and staff members of the nonprofit to see if any of them meet the profile for a legacy gift.

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EOY Recap: quick takeaways for fundraisers

M+R

Read time: 5 minutes Waking up on New Year’s Day is for two things: taking stock of whether you already regret your new year’s resolutions, and immediately refreshing your end of year fundraising data to see if anyone gave that final gift at midnight on 12/31.

professionals

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Tests: Even MOAR donation form tests!

M+R

Test 1: Feeding America and the Ask String Feeding America asked: Does decreasing the monthly gift ask string impact the monthly gift conversion rate? Note: Thanks to our clients Feeding America and HSUS for allowing us to share these results with you! —— Johanna Levy is a Senior Account Executive at M+R based in New York City.

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Weekly update from PND

Candid

Helmsley Charitable Trust , the first in a series of three Poverty Tracker reports, Health and Health Care in New York City (36 pages, PDF), found that more than two million New Yorkers have high healthcare needs and are more likely to live in poverty. Harvard Graduate School of Education receives $40 million gift.

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Weekly update from PND

Candid

Bloomberg Philanthropies has announced a $31 million investment in the Partnership for Healthy Cities and the addition of six cities to the initiative to create safer and healthier urban environments: Bucharest, Romania; Cairo, Egypt; Córdoba, Argentina; Dublin, Ireland; Greater Manchester, United Kingdom; and Warsaw, Poland.

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Why Your Giving Day is Your Secret Weapon

M+R

Museums can have a hard time soliciting smaller dollar annual gifts tied to mission, rather than a new exhibit, and this is a great place to turn the focus to why donor support matters. The team was able to pilot the pay-what you can ticket initiative and create a brand new tradition at the Academy.

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Weekly update from PND

Candid

The Metropolitan Museum of Art in New York City has announced a $125 million pledge from trustee emeritus Oscar L. Nearly six in ten Americans prefer a donation in their name to a gift. Met Museum receives $125 million pledge for Modern Wing renovation. December 2, 2021. As part of a five-year, $1.25 December 1, 2021.