Optimized Mobile Donations Now with Apple Pay
JUNE 10, 2019
Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%. On a small mobile screen, the more content being displayed, the smaller and harder to interact with it becomes.