Optimized Mobile Donations Now with Apple Pay


Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%. On a small mobile screen, the more content being displayed, the smaller and harder to interact with it becomes.

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The Nonprofit Weekly Roundup: Texting For Good, Killing Your Annual Appeal, and The 2nd Gift.

Connection Cafe

Here are this week’s nonprofit highlights: The 2nd gift. In this post, How to Get a 2nd Gift from New Donors , Joe Garecht shares his 4 step new donor stewardship process to help nonprofits plan beyond the first contribution and get retention rates up past 22.9%. I’m a recovering perfectionist. I didn’t choose rehabilitation; it was forced upon me.

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How to Combat Declining Email Open and Click-Through Rates

Mobile Commons

According to the research, nonprofits have increased the number of emails they send by 2.9%, but in 2015, the conversion rate dropped by 11.1% The open rate for advocacy email stayed stable, which is good news, but the click-through rate for these emails fell sharply by 12.45% to just 2%. And open rates for donation-related emails fell by 2.25% to 15.34%. Email conversion rates aren’t just dropping in the nonprofit sector, either.

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Key Findings from the 2020 donorCentrics® Sustainer Summit

Connection Cafe

Originally scheduled as a live event, the summit was transformed in less than one week to an interactive virtual event , with the COVID-19 pandemic and its short and long-term impacts on fundraising, the primary concern. . Benchmarking d ata, drawn directly from participant CRMs and standardized to allow for consistent comparisons, included 16 million donors who gave 56 million gifts for a total of $2.3

10 Lists of Holiday Gifts That Give Back

Have Fun - Do Good

According to the recent Chronicle of Philanthropy article, Americans Rate Charity Gifts a Priority This Holiday Season , a study conducted for World Vision by Harris Interactive found that 84% percent of people surveyed, "would prefer to receive a gift that would benefit someone else rather than a traditional present, such as clothing or electronics." Please include links in the comments to any lists I've missed, as well as your own gifts that give back ideas.

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End-of-Year Campaign Planning: 6 Things to Get Done in September

Connection Cafe

Then, analyze newsletter links to identify which topics get higher click-through rates. Secure a matching gift donor. If you’re going to offer constituents the chance to double their gift, now’s the time to find a matching gift donor. Work with your major gifts team to identify a recent or upcoming donor who’ll anonymously match end-of-year campaign gifts. Email Marketing Interactive Online Fundraising #nptech email end of year fundraising nonprofit

Is December Really the Best Time for Fundraising Emails?

Connection Cafe

One of the more interesting findings from the recently released 2014 M+R Benchmarks Study was that fundraising emails did not have a higher conversion rate in December. The study found that December fundraising email conversion rates were 0.06%, slightly lower than the overall rate of 0.07%. And how people give larger gifts. The data indicates fundraising emails sent outside of December have similar conversion rates.

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Testing Your Donation Form Part 4: Running a Usability Test

Connection Cafe

Here’s a great wrap-up question I often ask after testing: I would like you to rate the website from a scale of 1 to 10. Great, now tell me 3 things which would have improved your rating by one point. Another variation is: “Tell me 3 things you liked about the website and 3 things which could be improved” From here, you can just thank them, give them a gift card if doing incentives, and say good-bye.

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Will Kiva Kill Your Nonprofit? We hope to tell you at SXSW Interactive

Beaconfire Wire

Their model of microlending has proven meaningful, effective (they have a current repayment rate of 98.7%), and popular (over $80 million in loans have been made so far). They’ve been such a game-changer in the nonprofit fundraising space that we want to bring Kiva together with other national nonprofits at SXSW Interactive 2010 to talk about the future of online fundraising. SXSW Panel Picker Page: “ Will Kiva Kill Your Nonprofit?

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7 Ways to Integrate Stories into Your Nonprofit’s Donor Stewardship Strategy

Connection Cafe

Donor stewardship is a great place to begin making changes that can impact your donor retention rates. Take a Cue from Major Gifts. While most major gifts folks would probably tell you that nothing could replace the value of an in-person visit or phone call, the real magic of those activities comes for the opportunity to tell the donor a story. Donors consistently tell us through surveys that they want to hear how their gift was used and what kind of impact they have had.

Nonprofit Web Design Process Part 2b: Surveys and Interviews

Connection Cafe

A $20 Amazon gift card will usually do the trick. I like to do rating scales with Surveys so I’ll list out features or content areas and ask the user to rate how interested they are in each item. Interactive Web Design communication discovery interactive Non-Profit nonprofit Nonprofit web design nonprofit website nonprofits user experience web design website Note: This is the third in a series of posts about the Nonprofit Web Design Process.

Testing Your Donation Form Part 1: Why do it?

Connection Cafe

Note: This is the first in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. Because user experience issues invariably impact conversion rates. These are the exact same steps that Blackbaud’s product and interactive designers use every day when testing our products and websites. Content Marketing Interactive Online Fundraising Web Design fundraising tips online giving

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Delivering personalized content to your audiences can significantly increase click-through rates. You can insert personalized content that: Cultivates (thank recent donors/volunteers; report how gifts were used). In case you didn’t see, nonprofit click-through rates declined 16% in 2012.**. With the average nonprofit open rates at 14%, it’s important to send multiple emails in a campaign. This article was originally posted in AFP’s weekly eWire newsletter.

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Don’t Trust Me, Trust Science!

Connection Cafe

Yes, the same technique that ultimately brought us things like space shuttles and smartphones can help you increase your online donation rates (no beakers or Bunsen burners required). Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor? Content Marketing Interactive Online Fundraising Web Design

The 2018 Best Nonprofit Conferences Calendar


It also offers an interactive opportunity to discuss key forms and governing documents(Form 1023 and Forms 990 and 990-PF.). The Nonprofit Learning Lab presents Institutes nationwide that showcase interactive workshops focusing on fundraising, donor relations, board and volunteer management, marketing, event planning, communications, social media, and more! Structuring Major Gifts Conference. Structuring Major Gifts Conference. InterAction Forum 2018.

The 2016 - 2017 Best Nonprofit Conferences Calendar


It also offers an interactive opportunity to discuss key forms and governing documents(Form 1023 and Forms 990 and 990-PF.). Structuring Major Gifts Conference. Structuring Major Gifts Conference. Examine major gift planning in the context of current economic conditions, changes in donor populations and increased competition for the charitable dollar.

How to Get the Most from December 31st

Connection Cafe

What this means is identify who have behaved in a favorable manner that may likely contribute to a year-end gift. The afternoon email sent by the Aquarium had twice the open rate and average gift amount than the morning email and resulted in a 49% bump of funds raised by email on the last two days of the year. Learn how Engagement Factors derive meaning within your online strategy; advanced segmentation strategies will include different interaction types.

4 Ways To Convince Your Nonprofit Board to Invest in Fundraising Tools


There are many areas to consider money earned or saved when calculating ROI: aside from saving staff time, do you anticipate that better digital fundraising tools will increase your online donation pages' conversion rates, or that higher deliverability rates will increase fundraising through your email program? Perhaps your software isn’t equipped to handle major gifts or planned giving programs effectively and new tools will increase revenue in that area?

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The Nonprofit Weekly Roundup:Content Marketing,Google+, and a Letter from a Millennial

Connection Cafe

Here are this week’s nonprofit highlights: Close to 75% of new donors won’t return after they’ve given their first gift. And these retention rates won’t improve until things are done a little differently – until we stop settling for 27%. Frank Barry’s 3 Ways Content Marketing Can Improve Donor Retention Rates offers guidance on building a strategy your supporters will appreciate. Interactive Is it really March already?

Testing Your Donation Form Part 3: Wrangling Guinea Pigs

Connection Cafe

Note: This is the third in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. gift cards in hand. gift card for a free drink if you will test drive our website for 10 minutes while I watch and take notes. At any rate, you are doing this to improve your website and raise more money. Interactive Online Fundraising Web Design fundraising tips internet usability

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Seize the Month! Build Donor Loyalty this January

Connection Cafe

The matching gift campaign is launched on September 1st and ends promptly on September 30th, which enables the organization to rally behind and create a sense of urgency as the deadline nears. The results were outstanding; open rates for the emails average approximately 30 percent while overall response rate for the campaign was greater than four percent. Interactive Online Fundraising This post was first published on Third Sector Today.

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The Nonprofit Weekly Roundup: Year of the Blog, Online Donors, and Movember Mustaches.

Connection Cafe

Your blog is your gift to them, as well as to yourself. There’s a lot of talk about attrition rates, and what nonprofits must do to keep their donors around. Interactive Blogging Facebook Gail Perry Jessica Gioglio John Haydon Marc Koenig movember nonprofit marketing Online Fundraising pamela grow Seth Godin I have anxiety. The kind that makes me question every single thing I write. Replay things I’ve said over and over. Analyze conversations.

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The Nonprofit Weekly Roundup: Mission Statements, Roadblocks, and Working the Room.

Connection Cafe

Be appreciative of the small gift-givers; some of them might just become your major donors one day. Oftentimes, registration rates suffer because of the process itself. Interactive Ahern Donor Communications Beth Anne Locke Charity Dynamics donor retention Erica Waasdorop Event Registration Joanne Fritz Marc Koenig Mazarine Treyz monthly giving storytelling I hit a personal milestone this week, and I’ll be honest- it feels good.

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The Nonprofit Weekly Roundup: Signature Sounds, Writing It Down, and Picking Up Tabs.

Connection Cafe

But you can do something about it, combat the depressing attrition rates. Don’t miss out on gifts because your form is a turnoff. Even though Gen Y has been bred on digital, they (we) recognize the value in face-to-face interactions. Interactive beth kanter Colleen Fahey Donation Forms generational giving Jeff Brooks Marc Koenig marc pitman millennials Online Fundraising online giving Tech Impact I’m horrible with goodbyes. I mean, horrible.

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The Nonprofit Weekly Roundup: Words to Stop Using, Stories to tell, and the Best Interns Ever

Connection Cafe

Retention rates suck and we’ve got a lot of work to do, but the key is remembering always what you’re working towards. Claire Axelrad believe s that developing a robust gratitude program is crucial to receiving repeat gifts (and I have to agree with her). Interactive beth kanter Claire Axelrad donor retention fundraising ideas fundraising tips John Haydon Katherine Lindstedt Nonprofit Storytelling Social Media for Nonprofits Steven Shattuck Vanessa Chase

112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Your blog is your gift to them, as well as to yourself. There’s a lot of talk about attrition rates, and what nonprofits must do to keep their donors around. Don’t miss out on gifts because your form is a turnoff.

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Creating Markets for Fair Trade Gifts: An Interview with Priya Haji of World of Good

Have Fun - Do Good

If you are going to buy something anyway, as a gift, or for yourself as a decorative item, or for your home, then why not buy something that has the hope or a dream of another person embedded into it, and by purchasing that thing, you are joining with them to pull that forward.-- So what you find is, for conscious retailers we offer a plug 'n play gift offering. It is a community where there are almost 75 percent HIV positive rates.

When and How to Follow Up With Giving Tuesday Donors

Nonprofit Tech for Good

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Subject line: Sofia, keep tabs on the impact of your gift by following us on social media. Why do donors stop giving after their first gift?

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Get Results When You Put Yourself in Your Donors’ Shoes

Connection Cafe

When you see increasing donor attrition rates or decreasing event participants, try walking in their shoes. With the implementation of new fundraising and email software , they improved the experience of grateful giving online resulting in a lower donor attrition rate.

Changing the World One Gift at a Time: An Interview with Deron Beal of the Freecycle Network

Have Fun - Do Good

laughs] But at any rate, we filled up an entire warehouse full of stuff. Every gift you give away, you don't mail it somewhere. It's the power of each person individually to make a gift to one other person in their local community. That's the beauty of it, and that's why our motto is "Changing the world one gift at a time." Seeing how people interact, help each other, provide information.

I Bet You’d Never Guess Which Topics Were Most Popular on npEngage in 2013.or would you?

Connection Cafe

Steve MacLaughlin confessed that he used to believe that online average gift size was a vanity metric. Read his 5 Facts About Online Average Gift Size , and you might learn to love the metric too. Most nonprofit websites see a donation form abandonment rate of around 50% – 70%. The result: Fundraising Ideas to Reverse the Trend of Declining Email Response Rates.

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Key Findings From the Fundraising Effectiveness Survey: Where Do We Go From Here?

Connection Cafe

Every $100 gained in 2014 was offset by $95 thru gift attrition! With regards to donor retention , check out these numbers: The donor retention rate was 43 percent in 2014 (Median). That is, only 43 percent of 2013 donors made repeat gifts to nonprofits in 2014. The gift retention rate was 47 percent in 2014 (Median). percent rate of growth. percent rate of growth.

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Starting a Recurring Giving Program: Tips from the Major Hospital Foundation

Connection Cafe

Simply put, recurring giving is making smaller gifts on a regular basis, maybe monthly or quarterly, that add up to a larger gift than a person could usually make all at once. The Acorn Club is a group of about seventy donors who give annually in amounts of $100 to $999, with the average gift being $100. The Major Women’s Alliance, or MWA, has about 115 members who make annual gifts in various amounts. The concept of recurring giving is pretty awesome.

3 Ways to Spotlight Your Monthly Giving Program on #GivingTuesday

Nonprofit Tech for Good

This post is part of Your #GivingTuesday Game Plan , a new nonprofit resource hub by DonorPerfect that offers interactive Giving Tuesday communication templates that you can fill in and integrate into your campaign. On average, nonprofits who launch a monthly giving program boost their donor retention rate by up to 90%, so it’s important to spotlight your monthly giving program on social media, emails, and your donation form itself for Giving Tuesday. .

20 Insightful Nonprofit Technology And Social Media Stats


Some of the most current and meaningful stats about nonprofits and the digital realm, from sources such as Nonprofit Tech For Good , Waggener Edstrom , TechSoup , and the Artez Interactive. The average gift amount for monthly donors is $19. response rate. Email fundraising campaigns had a.07% response rate. Image courtesy of StavtrupPortalen.

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8 Creative Fundraising Ideas to Advance Your Mission

Connection Cafe

While setting your organization apart from others and generating familiarity can be challenging, creative interactions will help you cultivate new donors and engage existing ones. Challenge gifts can increase the number of gifts received. Securing a 2:1 match reassures donors how their gift will make twice the impact. Below are two examples of successful matching gift challenges: Live auctions are a great platform to showcase a matching gift.

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5 Must-Know Recurring Giving Stats for Nonprofit Fundraisers

Nonprofit Tech for Good

2) Only 14% of organizations prompt one-time donors to upgrade to a recurring gift during the donation process. Let me explain this one a bit, because I’m not just talking about having a checkbox on your donation page to make a gift recurring. If they wanted to give a recurring gift, they would’ve just clicked the checkbox.”. But if we can make the case that a recurring gift is actually more impactful, we could win over more recurring donors.

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One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Connection Cafe

According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. The average donor retention rates for first-year online-only donors is 22%. If the donor retention trend continues, we’ll eventually end up with donor retention rates under 20%. There’s no time like the present to improving your donor retention rates.

Lynne Wester : The Four Pillars of the Donor Experience

NonProfit Hub

With first-time donor retention rates hovering below 30% and overall donor retention less than 50%, we are in danger of losing our donor bases. We see this in the fact that 95% of our gifts come from 5% of our donors, and in higher education, the alumni giving rate is falling each and every year. It’s important to understand that donor behavior should dictate our communications behavior — not the amount of the donor’s last gift.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. Average click-through rate (CTR) of 3.4%. conversion rate) to donate $10.00 Result: 45% increased conversion rate. After conducting a split test to track bounce rates and visitor complaints, they proved exit-intent popups had no negative impact on their audience. Result: 77% higher conversion rate.

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Understanding the Reasons for Nonprofit Donor Churn

Connection Cafe

But there are key reasons that donors make an initial gift that your nonprofit can work on, namely: A donor’s perception of your charity’s competence, that is, the efficiency with which you use their money. It’s uncommon that a donor stops giving to a charity because of a single bad interaction. Root Cause: The thank you email they receive is not personalized, does not mention the impact of their gift and simply has the receipt for their donation.

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How Well Do You Know Your Neighbors?

Connection Cafe

You can tell a lot about your donors by looking through information points such as past donation history, biographical facts, and interactions with your organization. Reviewing how much a donor has given you, time of last gift, and how many times they have donated – also known as RFM history – is probably the first stop for any fundraiser to help decide which prospects to contact, with what message, and with which ask amount.

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Live blogging from the 2011 Millennial Donor Summit: Exploring the Latest Millennial Research

Amy Sample Ward

They found that when looking at giving, 93% of respondents made a donation in the last year.However, 58% said their largest gift was less than $100. 10% said they gave single gifts larger than $1,000. 41% said very likely if there was a matching gift. Talk to Millennials about your goals, for example if you are trying to do something big and raise a large amount of money, break the goal and gifts down into smaller buckets so it isn’t overwhelming.