Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)
The Fundraising Authority
SEPTEMBER 7, 2022
Here are my guidelines for figuring out who is and who isn’t a good major donor prospect for your organization. In order to be a major donor prospect, the person has to have the capacity to give at the level that you consider to be a major gift. Keep these three guidelines in mind as you develop your next major donor prospect list!
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