ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2009
Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Having a structured way to collect and analyze qualitative insights can not only help with designing a social media engagement policy, but also harvest insights.