I'm here in San Diego at Graphing Social Patterns and I was the last speaker on the morning agenda. I gave a talk about Personal Socially Networked Fundraising, sharing some learnings and the story from the recent America's Giving Challenge. I put the presentation on a wiki with my presentation notes and some additional references.
I think the delivery went okay (or rocked!) I was most worried about whether some of this was relevant to a business audience and it looks like it was. I got nervous when the audio faded out, but the techs handed me a hand mic and I made a mistake of fipping slides backwards in a dramatic moment. But otherwise, pretty pleased and now can actually to pay attention to the rest of the conference.
I would have liked more time and space between the reflection, building the presentation, and practicing the delivery. I did all that in five days. I didn't spend enough time on the tactical part of flipping the slides. Special thanks to Laura Fitton (Pistachio) for MyOoVoo talk and the tips she shared. It was a lifesaver! I also did a mind map which mapped out tone/style changes - not just the single phrase - trying to remember not to be too much rally style and more of the sincerity.
Still have some questions to take into future learning - mostly about metrics.
- How to avoid donor fatigue?
- How to easily and more automatically gather quantitative metrics?
- How to continue to deepen relationships as it grows? Scaling?
- What is the art and science of Network Weaving?
- How does 3Rs map to the various tools or stages of engagement?
- How to do a diagram of the ladder of engagement but more with circles or three-D?
- How to better integrate with traditional fundraising strategies?
- What does the flow of networked donations look like? Is there some way to run analysis so you can determine who influenced the most contributions?
Digital Podcast has some notes here.
Charlene Li gave a presentation on the future of social networks. I took some notes, but I will post a link to the slides later. The key phrase takeaway - that social networks will be like air. That's the future of the web. She broke down the components, talked about the challenges, etc. There were two visuals of social graphs that were very useful - a 3d one. Here's blog post by Dan Farber at CNET summarizing the key points.
There was a presentation from the Facebook Apps from Stanford right before my presentation and it was really good, but didn't take notes. Jeremiah Owyang has notes here.
Update: Here's Charlene Li's slides and Here's the coverage from Read/Write web.
Beth,
Looks like a great presentation. I also enjoy Charlene's take on the future - she's got some very interesting predictions.
I'm regretting not making the trip down to GSP as I would have liked to see your talk in person, it's very relevant to what I'm working on (which I just sent you an email about).
One of the more interesting things about digital volunteers/donations is the ability we have to offer them more "bang for their buck" in terms of the similar/greater effect they can have with less effort. For example, this weekend I volunteered to make phone calls for Obama and didn't even have to leave my home: they gave me 20 phone numbers and a script--which I made use of with my cell phone.
By using technology to serve more accurate data about time/money donations we can learn a lot about the questions you posed above, and we can also lower the barrier to entry for taking interest and affecting change.
Great blog, I'm now a subscriber - look forward to following what you write in the future!
Tyler
Posted by: Tyler Willis | March 03, 2008 at 02:34 PM
Beth, Great presentation, I'm really interested in how to bring the non profit organizations online and utilize the different web 2.0 tools. Your presentation was very helpful in giving me a heads up on how to go about it. Thanks!
Posted by: Mohammad | March 03, 2008 at 02:50 PM
Network Weaving?
Check out our blog for many examples of the art/science/maps/metrics of network weaving...
http://www.networkweaving.com/blog
Enjoy!
Posted by: Valdis Krebs | March 03, 2008 at 03:05 PM
Beth,
Your presentation was one of the highlights of the first day of GSP. Not only was it an uplifting story, it was really inspiring to those of us trying to bring Web 2.0 technologies to the charitable organizations we are involved with.
It is often a very difficult path to travel and it was wonderful seeing how amazing these tools can be in the hands of someone who really knows their power.
Thanks!
Posted by: Richard | March 03, 2008 at 11:13 PM
Beth, greatly enjoyed the presentation & once again Congratulations. I realise there are many more facets to your success but I wish, I wish, I wish that GuideStar (FB Causes admin) would accept non-US charities, especially so little charities like mine can fully utilize tools including "donate".
Thanks for sharing !
Posted by: Alison Lowndes | March 05, 2008 at 05:05 AM