Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List
Nonprofit Tech for Good
FEBRUARY 14, 2011
However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. Twitter has taught me a valuable lesson about social media ROI.
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