5 Research-Backed Lessons on Major Gifts Fundraising

Connection Cafe

5 Research-Backed Lessons for Major Gifts. Engaging in thorough prospect research efforts to dive deeply into the best of the best identified prospects.

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Mobile Fundraising Research Paper 2013

AFP Blog

Mobile Fundraising Research Paper 2013 : We examined the fundraising success of 83,866 participants in a variety of fundraising campaigns to help answer this question. What we discovered: 15% of traffic to fundraising and donation pages comes from mobile devices like smartphones and tablets. 23% of participants in peer-driven events and campaigns choose to use mobile technology to help them fundraise for good causes

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. The total transaction amount from sustainers was up 14% compared to the 2015 report, and their share of total online fundraising (11.26%) was up 10%.

Fundraising With Facebook Research Report

Wild Apricot

Here are highlights of Artez Interactive’s latest research paper, "Fundraising with Facebook”. research; Facebook

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising


EOY (or end-of-year) fundraising can be a critical time for nonprofits. You need to create personal, targeted appeals that show donors how they fit into your fundraising and how their gifts impact the recipients of your aid. Perform prospect research.

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P2P Fundraising: Expanding Beyond the Fundraising Event

Connection Cafe

Peer-to-peer fundraising or P2P fundraising is a style of fundraising where an organization recruits supporters to solicit donations from their friends and family on behalf of that nonprofit. Your supporters expect fundraising tools that are accessible via a mobile device.

3 Ways Prospect Research Can Help Nonprofits Raise More Money at Events


Do you have events planned as part of your end-of-year fundraising push? If so, you may be missing out on some key pieces of information about your attendees that may make all the difference in your fundraising goals. prospect research events

3 Ways Prospect Research Can Help Your Nonprofit Attract More Major Gifts [Guest Post]


Major gift prospects are the heavy weights of the fundraising world. fundraising guest post major gifts prospect research D o some jumping jacks to get the blood flowing. Don’t arch your back. Inhale as you lift. Focus on the muscle group you’re working. Just like lifting more weight, raising more money requires proper technique. You have to want more, strive for more, and do what it takes to attain more.

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Discovering Donors: Prospect Research Basics

NonProfit Hub

Kim Becker Cooper is a guest contributor for Nonprofit Hub and the Marketing Director at DonorSearch, a prospect research and wealth screening company that focuses on philanthropy. Finding major gift donors without prospect research is like searching for a needle in a haystack.

Fundraisers should engage more with older people online, new research shows

AFP Blog

Fundraisers should engage more with older people online, new research shows : Charities could be missing out on donations by not engaging with older people through online and mobile channels, according to new research.

22 Must-Read Research Reports for the Nonprofit Sector

Nonprofit Tech for Good

The reports listed below are a small sampling of some of the research available to nonprofits, NGOs, and charities worldwide. The data can be used to help your nonprofit craft your next online communication and fundraising plan. nonprofit research.

Fundraising at the Speed of Life

Connection Cafe

Maybe you’ve felt the effects of reduced alumni participation, or maybe you’re worried about the sustainability of a fundraising model that draws wealth from a few, volatile sources. For most fundraisers, it’s a dream. Our research has shown that among U.S.

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Live blogging from the 2011 Millennial Donor Summit: Exploring the Latest Millennial Research

Amy Sample Ward

Last year, we did research on Millennial donors and it spurred us to do it again. Giving, communication and engagement are the three areas of research. This year’s research followed last year’s findings.

CharityVillage? Research: Seven Social Fundraising Stories for the Holidays

AFP Blog

CharityVillage Research: Seven Social Fundraising Stories for the Holidays : It's an understatement to say that the end of the year is a busy time for the charitable sector. Be inspired by these seven stories of holiday fundraising on web and social channels Many charities and nonprofits can anticipate raising a third of their annual overall online donations in December alone.

23 Fundraising & Marketing Reports for Nonprofit Professionals Worldwide

Nonprofit Tech for Good

The reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. The data can be used to help your organization craft your next online fundraising and marketing plan. nonprofit research. Research Fundraising

Dirty data be gone! Five tips to spring-clean your database - Information, research and resources for fundraisers and their leaders

AFP Blog

Five tips to spring-clean your database - Information, research and resources for fundraisers and their leaders : "What about your database? Dirty data be gone! When was the last time you conducted some spring cleaning on your donor data so that data pulls, analysis and reporting didn’t require extra manual manipulation?

The Nonprofit Fundraising Strategic Plan Guide


For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.

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Landing Large Donors: Research, Relationship and Response

NonProfit Hub

Using them is an effective and free way to research potential donors. Asking for an amount that is lower than what the donor is used to giving indicates you haven’t fully researched your prospective donor. Featured Fundraising Fundraising Tips Software Advice

Peer-to-Peer Event Fundraising Benchmark Report Sneak Preview

Connection Cafe

Next week the Peer-to-Peer Event Fundraising Benchmark Report will be unveiled at the Run Walk Ride Conference. Benchmarks & Stats Event Fundraising benchmarks event fundraising multi-channel fundraising peer-to-peer fundraising research

Research Round Up for October 2012

NonProfit Trends

Here is a look back at some new nonprofit sector research that was … Research & Trends fundraising international reports Social Media

[RESEARCH] Is Your Nonprofit Utilizing Text Alerts?

Nonprofit Tech for Good

For my next book due to be released in the Spring of 2014, I’m currently researching nonprofits that utilize text alert campaigns to mobilize supporters and donors. Related Link: [RESEARCH] How Has Social and Mobile Media Changed the Way You Donate to Nonprofits?

2014 Mid-Year Fundraising Trends

Connection Cafe

Wondering how fundraising is performing so far in 2014? Using data from The Blackbaud Index , we are able to provide the first insights into fundraising trends for the first six months of 2014 compared to 2013. billion in fundraising revenue. billion in online fundraising.

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5 Ways to Keep Your Fundraising Strategy Fresh

Connection Cafe

If you’re looking at your organization’s fundraising strategy and trying to find areas where you can improve it before the year-end rush, you’re in luck! With each new year comes improved technology and plenty of new ways to enhance your fundraising. Prospect research.

Are We Approaching the Fundraising Cliff?

NonProfit Trends

Over the past few months I’ve been asked a lot of questions about … Research & Trends #nptech annual giving communication economy fundraising Goals individual fundraising Online Fundraising relationship management Social Media for Nonprofits

Top 5 Fundraising Ideas from The Next Generation of American Giving [+Slides]

Connection Cafe

Understanding the multichannel preferences and charitable habits of Generation X, Generation Y, Baby Boomers, and Matures could have a significant impact on your nonprofit’s fundraising performance, but it could also leave you frozen, retreating back to the familiar.

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What Fundraisers Can Learn from Direct Marketing

Connection Cafe

Fundraisers who can take these best practices and reinvent them for university fundraising will more effectively raise money for their organizations. Annual giving teams already know the power of person-to-person fundraising.

Why Healthcare Nonprofits Need Analytics-Driven Fundraising

Connection Cafe

The most successful healthcare nonprofits and foundations are laser focused on this and have shifted from fundraising for “nice to haves” to focusing on day-to-day priorities. Few industries have seen as much change in the past decade as healthcare.

Prospect Research: Importance and Impact

Donor Search

With more information publicly available than ever before, prospect research is becoming an increasingly popular tool for nonprofit organizations to increase their fundraising capabilities. Prospect research… About DonorSearch Basics of Prospect Research Uncategorized

Creating Your Own Lens: 4 Tips for Evaluating Fundraising Advice

Connection Cafe

If you’re like me, you probably receive a number of e-newsletters related to fundraising , as well as a print publication or two. But even a casual review makes one thing clear— not everyone agrees on everything, not even in fundraising. Where have they honed their fundraising skills?

Using Social Science to Strengthen Your Fundraising

NonProfit Hub

At its core, fundraising is a persuasive craft. While fundraising communications are often counterintuitive to people outside of the field, the reality is that it most of its best practices are grounded in time-tested techniques and principles of classical rhetoric ?defined

Prospect Research for Religious Organizations

Donor Search

Fundraising is not a passive activity. Why faith-based organizations need prospect research Religiously affiliated schools, churches, synagogues, mosques, and mission-based organizations… Conducting Prospect Research Implementing Prospect Research Uncategorized

AI-Driven Fundraising Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Network For Good hosted a virtual conference today called “ Fundraise Like Netflix: Engaging Donors in a Subscription-Driven World ,” that included several hours of online presentations about strategy and tools for getting repeat donors.

WealthEngine Integration Brings Powerful Donor Research Tool to EveryAction Users


At EveryAction, we know that major gifts officers and other development professionals need to have as much information as possible about their prospective donors in order to fine-tune their "fundraising asks.". With that in mind, we've built a powerful new integration with WealthEngine to provide nonprofit fundraising pros with that information, ultimately helping them raise more money. fundraising Integrations wealthengine

200 More Email Subject Lines from End of Year Fundraising

NonProfit Trends

Back by popular demand is the latest analysis of end of year fundraisingResearch & Trends #nptech eMail marketing end of year fundraising fundraising Online Fundraising

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Muslim Giving 101: An Introduction for Fundraisers & Nonprofits

Nonprofit Tech for Good

Research in this area has shown that 55% of Americans are motivated to give out of a sense of religious commitment and that 73% of American giving goes to religious organizations, whether they are houses of worship or religiously identified organizations. Fundraising Guest Post

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How Organizations Can Use VR and AR Tech for Fundraising

Nonprofit Tech for Good

Kayla Matthews is a researcher, writer and blogger covering topics related to technology, smart gadgets, the future of work and personal productivity. Fundraising is and will always be a necessity for nonprofit organizations, but times have changed — and so has the technology.

The Best Way to Thank Your Nonprofit’s Facebook Fundraisers

Nonprofit Tech for Good

Any fundraiser worth their salt knows they should be thanking people who donate or fundraise for their cause. However, there seems to be confusion around the best way to thank Facebook fundraisers, with many nonprofits not thanking them at all. The Best Way to Thank Fundraisers.

Developing Fanatic Discipline to Meet P2P Fundraising Goals

Connection Cafe

As we prepared to produce this year’s Peer-to-Peer Fundraising Study, I decided to dust off my copy of Great By Choice and re-read it. What does Great By Choice have to do with nonprofit organizations and peer-to-peer fundraising? Amundsen spent years researching and planning his trip.

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300 More Email Subject Lines from End of Year Fundraising

Connection Cafe

I refer to it as the Kickstartification of fundraising where nonprofits use time-boxed fundraising goals to drive giving campaigns. I continue to have concerns about over-saturation during end of year fundraising and the trap that it creates.

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5 Ideas for University Fundraising Campaigns at Year-End

Connection Cafe

5 Ideas for University Fundraising Campaigns at Year-End. but the research tells us that this popups can double conversion rates for email signups. Having one alumni ask their social networks of former classmates to donate is another flavor of peer-to-peer fundraising.

The Year End Online Fundraising Trap

NonProfit Trends

This is not one of the 23 blog posts about how much online … Research & Trends end of year fundraising fundraising Online Fundraising

T-Shirt Fundraising: A New Take on Crowdfunding

NonProfit Hub

If your nonprofit is looking for a new fundraising idea that will get your supporters excited to make a donation, then t-shirt fundraising could be exactly what you’re looking for. What is T-Shirt Fundraising? Benefits of T-Shirt Fundraisers for Nonprofits.

Fundraising is all about people connecting with people. The question is, how well do you know yours?

Connection Cafe

Carving out time to really get to know your donors can have a profound impact on your fundraising performance. All of this information gives you, a nonprofit fundraising professional, the ability to more effectively communicate, cultivate, and steward your donors.

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