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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Using UTMs to track how users arrive at a website What is a UTM?

Track 258
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8 Grant Reports for Metrics and KPIs

NonProfit PRO

If you’re keeping track of something, then you’re probably doing it… right? But the process of identifying the right metrics and reports to measure and communicate is more complex… especially when it comes to finding metrics to drive grant performance. What gets measured, gets done. Download to see the list.

Metrics 246
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Give Your P2P Events New Energy with Activity Tracking

sgEngage

If you have donated money to a quirky aid event focused on snorkeling or a unique chess fundraiser, you know that fundraising events have evolved far beyond the typical 5K runs, cycling events, and charity walks. Before you decide to launch an activity-tracking P2P event, remember that “activity” does not automatically mean sport.

Track 91
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Insights from the 12th Annual Blackbaud Peer-to-Peer Fundraising Report

sgEngage

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! This report compares peer-to-peer (P2P) fundraising data from 2020, 2021, and 2022. As peer-to-peer fundraisers are all too aware, those were particularly disruptive years for the industry given the impact of COVID-19 on in-person events.

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[FREE WEBINAR] How Nonprofits Can Maximize Virtual Fundraising in 2022

Nonprofit Tech for Good

The pandemic accelerated virtual fundraising trends and changed the fundraising landscape forever. For nonprofits to survive – and thrive – in this new normal, it is essential to understand the all-in-one technology platforms available to help your organization develop an effective virtual fundraising strategy.

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Love At First Sight: Getting To The Heart Of Fundraising With Effective Reporting

Bloomerang

Fundraisers often have a love/hate relationship with fundraising CRM reports. Picture this: your donor data and fundraising trends reports are due, but instead of the usual stress, you’re calm, prepared, and even proud of what you’re about to submit. Sounds ideal, right?

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

The landscape of nonprofit fundraising has changed dramatically in 2024. Imagine your nonprofit’s social media fundraising strategy as planning a trip to a new country. Ready to meet (and exceed) your 2024 fundraising goals? Share financial reports, impact assessments, and breakdowns of where the funds go.