Is A Downer News Cycle A Factor in the ALS Ice Bucket Challenge Success?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 19, 2014
It sounds counter intuitive to ask people to donate $100 to ALS or make this goofy video and share on social. One reason is that wacky and goofy fundraisers work. It encouraging slacktivism, not long term relationship between the donor and the charity. Fundraising