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GivingTuesday 2018 Scales Generosity and Kindness to New Highs

Beth's Blog: How Nonprofits Can Use Social Media

People contributed more than $125 million on Facebook , up from $45 million in 2017, using the network’s new fundraising tools. . Eastern time, according to a Facebook spokesperson reported in the Chronicle of Philanthropy. Lots of complaining from insiders. Here’s where that silly cat gif comes in.

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Is A Downer News Cycle A Factor in the ALS Ice Bucket Challenge Success?

Beth's Blog: How Nonprofits Can Use Social Media

Soon celebrities and main stream media joined in the fun as it continues to sweep the nation. One reason is that wacky and goofy fundraisers work. It’s publicity stunt philanthropy. The explosive spread of the ice bucket challenge could even end up hurting ALS fundraising in the long term.

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