How To Segment And Personalize Appeals To Raise More Money At End Of Year
Bloomerang
NOVEMBER 13, 2023
As in, “Will this REALLY raise me more money?” Here’s some visual proof that your fundraising communications are not one size fits all. Use segments to create target audiences and hyper-personalize communications to them. In one study , using first name personalization to address the reader resulted in a 270% increase in clicks.
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