Are You Stewarding Your Donors?
The Fundraising Authority
DECEMBER 24, 2020
It costs a lot more money to sell to a new prospect (to find… cultivate… and sell that prospect) than it does to sell a new product (or an upgrade) to a current customer. It takes far fewer resources (time, money, and effort) to renew or upgrade a current donor than it does to find, cultivate, and ask a new prospect.
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