Remove Fundraising Remove Mail Remove Relationship Remove Retention
article thumbnail

How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

Mail 52
article thumbnail

7 Steps to Better GivingTuesday Donor Retention

Neon CRM

It’s one of the most high-profile fundraising days of the year. It’s easy to focus on fundraising success and forget about donor retention. But here’s the thing: Your GivingTuesday fundraising success is only part of the equation. Through direct mail?) Retaining your GivingTuesday donors is important, too.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Communications Strategy Tips for Donor Retention

sgEngage

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Direct Mail versus Digital Communications . Personalize all appeals . Segment your audience .

article thumbnail

Leveraging Email Automation to Enhance Donor Relationships

Get Fully Funded

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving.

article thumbnail

Nonprofit Donor Retention 101: Always Do This

Bloomerang

Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Long-term retention (5+ years) is now 10% or less. “ Donor Negative ACTIONS. People give.

Retention 111
article thumbnail

A Guide to Donor Retention

Bloomerang

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Nonprofits with a high donor retention rate have long-term supporters who come back year after year.

article thumbnail

Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

Mail 52