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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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Informed Delivery: A Year-End Fundraising Strategy You May Have Overlooked

NonProfit PRO

Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs. With only two more months left to take advantage of its dual benefits, here are the answers to the frequently asked questions I get on this strategy.

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How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on a constant conversation with our donors. Other times, we talk to our donors through newsletters, e-mails and snail mail letters.

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Is There Room for Monthly Giving in Your Fundraising Appeals?

NonProfit PRO

Earlier this week, a copywriter friend of mine asked a great question. Often a strategy calls for including so many offers in one direct mail fundraising appeal, so how can you include a sustainer recruitment effort as well? And I’m sure many of you are struggling with this same predicament.

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Your End Of Year Fundraising Questions Answered

Bloomerang

I had the pleasure recently of teaming up with my fundraising bestie and copywriting guru Julie Cooper to host an “ End of Year Appeal Writing Made Easy ” workshop. The response was overwhelming and we received a ton of really great questions. Audience questions from our fundraising friends who attended the webinar.

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Developing a Tactical Fundraising Calendar for Your Organization

The Fundraising Authority

The tactical strategy for your fundraising should not be random, and it shouldn’t be based on a “we’ll figure this out as we go along” mentality. Your best bet to ensure maximum revenue is to lay out a tactical fundraising calendar as part of your overall fundraising plan. Facebook fundraising campaign. Walk-a-thon.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).