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Calls to Action that Get Results

Network for Good

Any successful nonprofit fundraising campaign has an effective call to action. Your job as a fundraiser is to educate and guide your supporters to making a donation as quickly and easily as possible. When writing copy for your fundraising page , your headline should reinforce your call to action.

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Calls to Action that Get Results

Network for Good

Any successful nonprofit fundraising campaign has an effective call to action. Your job as a fundraiser is to educate and guide your supporters to making a donation as quickly and easily as possible. When writing copy for your fundraising page , your headline should reinforce your call to action.

Action 52
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Upworthy Type Headlines: To Like or Dislike?

Care2

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. But is this a signal that people are growing weary of the “and you won’t believe what happened next” headlines? What have the results been?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Focus on selling – Judge ads by sales results, not awards. Apply those lessons to general advertising. Creativity matters only if it sells.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. Page Titles : These are the clickable headlines you see in search results. Search Engine Optimization.

Action 270
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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

By Maryanne Dersch , a speaker, coach, and creator of the Superstar Fundraising Academy. Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. Do this for any image, PDF or video you upload.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

There is a technique that you can use for nearly any type of campaign that will help you achieve the best results and the lowest cost per result: it’s all about targeting broadly, having lots of creative variations and giving Facebook time to learn. . Remove all the lower performing ads, and test different headlines on the best ads.

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