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What’s in My Inbox | Shorter attention spans means you need to deliver with your enews

Pamela Grow

What does that mean for you as a nonprofit fundraiser/donor communications professional? magazine, comes as close as anything I’ve seen to the perfect e-news. Attention spans have been falling over the years and are now at an all-time low. And that can be tough, particularly when it comes to your organization’s e-newsletter.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Promoting a special fundraising campaign. Instead of trying to make sure the headline and first sentence of each post is the same length, the Assembly site chose to use a masonry-style grid, which de-emphasizes the length of text and visually balances the content by organizing the blocks vertically instead of horizontally. Conclusion.

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The Science of Nonprofit Marketing and New Donor Acquisition

Connection Cafe

Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Are they tweeting or yelping or blogging or reading magazines? What’s their persona today and how is it evolving? How do they consume information?

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Our Favorite Articles from Nonprofit Hub in 2015

NonProfit Hub

During the past year, we’ve written articles about fundraising, how to start a nonprofit, the latest social media trends and much more. Click on each headline to read the full article). Randy Hawthorne wrote an article in our magazine detailing the lessons he learned a few months after we opened our doors.

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Jocelyn Harmon: People, Words, Technology & Truth: How I Have Fun, Do Good

Have Fun - Do Good

Jocelyn is also a recognized blogger and speaker on online marketing and fundraising. You can read her writing in Fundraising Success magazine and her personal blog, Marketing for Nonprofits. This is the headline of my Twitter account and accurately expresses what makes me happy and keeps me in “ flow.”

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Draft your pitch as an email with the subject as the headline you would like to see. Start with a headline that summarizes your news. For the subject line, write the headline you want to see.

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22 Email Ledes That Always Work!!

M+R

If all you’re here for is a list of email ledes you can use for fundraising or advocacy messaging, you can go ahead and skip right to that part. Which is fitting, because Wally Wood was an illustrator and innovator who drew sci-fi novel covers, pulp magazines, and, most importantly, comics from the 50s through the 70s. That’s okay.

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