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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Apply those lessons.

Lesson 59
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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Resist that temptation!

Lesson 52
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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

This is an adaptation of the article “ Nine Valuable Marketing Lessons From a Nonprofit – Charitywater.org ” written for the KISSmetrics blog by Chloe Gray. Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform.

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Calls to Action that Get Results

Network for Good

In this lesson, you’ll: Learn why your call to action matters. Any successful nonprofit fundraising campaign has an effective call to action. Your job as a fundraiser is to educate and guide your supporters to making a donation as quickly and easily as possible. Tip: Use your main call to action as your donation page headline.

Action 52
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Calls to Action that Get Results

Network for Good

In this lesson, you’ll: Learn why your call to action matters. Any successful nonprofit fundraising campaign has an effective call to action. Your job as a fundraiser is to educate and guide your supporters to making a donation as quickly and easily as possible. Tip: Use your main call to action as your donation page headline.

Action 52
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7 Reasons Why You Should Attend Nonprofit Summit

Saleforce Nonprofit

headlining our first-ever Nonprofit Summit. As we gain perspective following a year of the COVID-19 pandemic, we’ll use this opportunity to reflect on what we’ve learned, and how to use those lessons to prepare us for the future. But we’re thrilled to announce a third Summit headliner: Amal Clooney.

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Ready to Respond: Real-Time Lessons in Preparedness from the Headlines and the ACLU

Connection Cafe

No matter where we fall in the political spectrum, it’s important for us as fundraisers to keep an eye on the issues and the news so that we’re ready to act when the issues we are passionate about become national news. Here are 5 Lessons We Should All Take from the ACLU’s Response over the Weekend: 1. xkjVGeMWuR.