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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. . Facebook fundraising expert Adrian O’Flynn has a very detailed free tutorial on how to use Facebook to gather regular givers on his website. .

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Habitat for Humanity focuses on periodically posting curated content relevant to the cause of homelessness and housing. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. Curated content relevant to your mission.

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The Beginner’s Guide to Writing the Perfect Fundraising Letter

Get Fully Funded

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Take a look: So, what does it take to get your fundraising letter right so you can raise thousands through the mail, even if this is your first mailing or if your last letter was a total flop?

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Building Personal Relationships with Thousands at a Time

NetWits

Let’s say your organization has 3 primary service programs: animals, homeless and youth. Once setup, you can reuse these queries in future eNewsletters, to deliver specific activity-related information and even create fundraising appeals based on the constituent’s interests. Enter Targeted Content. The possibilities are endless.

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

Sometimes it’s a matter of zeroing in on a single aspect of your organization’s work or an unexpected story, such as two volunteers falling in love while serving soup side-by-side in the homeless shelter’s kitchen. Draft your pitch as an email with the subject as the headline you would like to see. Be brief and passionate.

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Second Life: Issue Awareness Raising Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Rik wrote a great post this called Global Poverty Death Counter: good cause, @!#(*@() implementation (Rik used another word in the headline, but I don't any trackback spam). And not just fundraise. Rik visited the homeless avatar: I decided to pop into SL to check it out. Educate about your cause. Provide Hope.