Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)
The Fundraising Authority
SEPTEMBER 7, 2022
As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. Far too many organizations reply “everyone is a prospect” or “everyone with enough money is a prospect.” You only have so many staff members, so much money and so much time in a day.
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