MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
JULY 18, 2013
People make decisions based on the value-groups with with they most strongly identify. We can break down American values into subatomic particles: communitarian (believe in power of community) versus individualist (believe in power of individual) egalitarian (believe in equality) versus hierarchists (embrace hieracrchy, top-down structure) Millennials are communitarian and egalitarian. For example, through grassroots online fundraising.