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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)


People make decisions based on the value-groups with with they most strongly identify. AM: organizations are not investing enough in storytellers. They can come up with solutions by investing in really great storytellers. Organizations haven''t decided that the return on investment is there yet.they need storytellers on the ground who are showcasing their work and they can''t be afraid of talking about individuals. For example, through grassroots online fundraising.