MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
JULY 18, 2013
People make decisions based on the value-groups with with they most strongly identify. For example, through grassroots online fundraising. LINK created a fundraising page and filled it with great content 2) Provide great content in that space Such as updates of impact in the field, progress reports, etc. Millennials like instant gratification (in this case a trip to south korea to meet the refugees your funds rescued).