MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
NTEN
JULY 18, 2013
People make decisions based on the value-groups with with they most strongly identify. Traditional method of ''i ask, you give'' doesn''t really work on this generation. For example, through grassroots online fundraising. We are more like Homer Simpson, making decisions on impuses, ruled by emotion.
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