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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

People make decisions based on the value-groups with with they most strongly identify. Traditional method of ''i ask, you give'' doesn''t really work on this generation. For example, through grassroots online fundraising. LINK created a fundraising page and filled it with great content 2) Provide great content in that space Such as updates of impact in the field, progress reports, etc.