MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
JULY 18, 2013
People make decisions based on the value-groups with with they most strongly identify. Traditional method of ''i ask, you give'' doesn''t really work on this generation. For example, through grassroots online fundraising. LINK created a fundraising page and filled it with great content 2) Provide great content in that space Such as updates of impact in the field, progress reports, etc.