article thumbnail

How can nonprofits successfully engage the next generation of donors?

ASU Lodestar Center

Furthermore, 43% of those gifts were made by Baby Boomers while only 11% were made by Millennials , according to Fidelity Charitable. It will be up to nonprofits to direct appealing engagement and fundraising strategies towards young individuals to avoid a detrimental depletion of funds over the next several decades.

article thumbnail

?3 Reasons to Integrate Your Organization’s Systems

Saleforce Nonprofit

When supporter information remains segregated, fundraising initiatives can be crippled. This is because fundraisers — up and down the pyramid — miss out on fundamental information that can help them better build relationships, effect the best possible messaging, and elicit support to further the mission.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Giving Tuesday Email Subject Lines Of 2022

Bloomerang

A bad subject line will tank your fundraising appeal. So, I recruited my fundraising friends, like Julie Cooper , Rachel Clemens , John Lepp , Julia Campbell , Alice Ferris , Jim Anderson , Tom Ahern , and Julie Edwards to send me theirs too. This gem was shared with me by my fundraising bestie copywriting dynamo Julie Cooper.

email 81
article thumbnail

Leveraging Email Automation to Enhance Donor Relationships

Get Fully Funded

To prove to them that they do, write fundraising emails that demonstrate each donor’s personal impact. Create templates for campaign updates and fundraising appeals that fill in with each donor’s name, gift size, and tangible impact. In total, we raised [$Total Revenue] to support the local animal shelter.

article thumbnail

“Getting Real” with Donors: Creating a Culture of Philanthropy for Securing Unrestricted Gifts

Connection Cafe

Sara Woldt is an MBA candidate at the University of Wisconsin-Madison’s Bolz Center for Arts Administration with career interests in marketing and development. Too often nonprofits cloak fundraising for general operating funds with fundraising in the name of a new building or a new educational program.

Gift 37
article thumbnail

From Year 1 to Year 2: The Importance of Retaining First Gifts

Connection Cafe

Sara Woldt is an MBA candidate at the University of Wisconsin-Madison’s Bolz Center for Arts Administration with career interests in marketing and development. Fundraising professionals continually speak about the importance of retaining new donors , but few have developed methods that are cost effective and efficient. The Trial Gift.

Gift 37
article thumbnail

3 Major Higher Ed Takeaways from bbcon 2020 Virtual

Connection Cafe

Fundraising during a global pandemic . It’s no secret that the world is going through significant change and fundraising best practices are not exempt from that. Jeremy Wang, Associate VP of Development at Temple University, shared real-life examples for increasing your gift officer productivity.

Virtual 28