A New Marketing Paradigm: How Affordable, Active and Agile Technology Can Change Nonprofits
NTEN
NOVEMBER 2, 2009
The software should automatically recognize them as such the moment they give the gift that puts them over $5,000 for the calendar year. If Joe Donor calls you 5 minutes after he made a $500 online gift that pushed him into major donor territory, his record should come up on your screen labeled a ‘major donor'.
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