Remove Fundraising Remove Gift Remove Mail Remove Retention
article thumbnail

2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Double the Donation ] The current donor retention rate is 41.9%. increase in revenue. increase in revenue.

article thumbnail

Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail 109
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Steps to Better GivingTuesday Donor Retention

Neon CRM

It’s one of the most high-profile fundraising days of the year. It’s easy to focus on fundraising success and forget about donor retention. But here’s the thing: Your GivingTuesday fundraising success is only part of the equation. If those new donors never make a second gift, that return on your investment won’t grow.

article thumbnail

4 Communications Strategy Tips for Donor Retention

sgEngage

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Direct Mail versus Digital Communications . Personalize all appeals . Segment your audience .

article thumbnail

Nonprofit Donor Retention 101: Always Do This

Bloomerang

When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. What my friends and I talk about is how donors who make smaller gift are dismissed as unimportant.

Retention 109
article thumbnail

Top 6 Reasons to Focus on Recurring Donations for Nonprofits

Nonprofit Tech for Good

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Part of this is due to the seasonal nature of giving, and part of this is due to the fact that fundraising tends to be cyclical.

Donation 342
article thumbnail

How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money.

Mail 80