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5 Research-Based Fundraising Strategies For Modern Campaigns

Bloomerang

In the world of nonprofit fundraising, much of what is considered best practice is steeped in tradition, passed down through generations of fundraisers. It’s imperative for nonprofit fundraisers to prioritize evidence-based strategies that yield tangible results. Tip #5: Use “gift” instead of “donate” for potent messaging.

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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

A nonprofit CEO, Dorethea, asks, “ Should I send holidays gifts to donors ?” Well, Dorethea, it depends on what type of gift and which donor segment (small, mid-size, or major givers) you have in mind. A gift can work to your advantage, but it can also work against you. You make the donation, you get a small token gift.

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The Practice of Personal Gratitude in Fundraising

Get Fully Funded

There are year-end fundraisers and volunteer appreciation events to attend, donors to thank, holiday cards to get in the mail, and last-minute appeals to send out. Your programs may also rev up during the holidays, providing meals and gifts, keeping homeless people warm, or preparing for an influx of post-holiday pets needing homes.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Show how gifts further the outcomes step-by-step. Focus on selling – Judge ads by sales results, not awards. Creativity matters only if it sells.

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12 Ideas for a Virtual Fundraiser or Online Event

Get Fully Funded

During the pandemic, countless small nonprofits replaced their signature event with a virtual fundraiser and got amazing results. That success has many nonprofit leaders wondering … should a virtual fundraiser become a regular line item on our fundraising plan? Virtual fundraising requires more creative thinking to pull off.

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Thinking About Donors as Customers

Bloomerang

Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Isn’t that often true for fundraisers too? Sargeant maintains that “ Donors are fundraising’s customers. And maybe that’s not so bad. They’re loving themselves.”

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

A nonprofit CEO reader writes: “My inbox and mailbox are flooded with fundraising appeals from causes using the words ‘terrifying,’ ‘alarming,’ ‘emergency.’ “Yes, Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals.

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