How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause
Connection Cafe
MARCH 10, 2017
The Oracle at Delphi told Oedipus “Know thyself!” If the Oracle were speaking to nonprofits today, it might say “Know thy supporters!”. World Wildlife Fund (WWF) used segmentation to identify the right supporters to join them in urging the U.S. Urging House leadership to support the Green Climate Fund.
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