article thumbnail

American Leprosy Missions’ Award-Winning Direct Mail Appeal Replaced Lapsed Grant Funding

NonProfit PRO

With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity.

Mail 229
article thumbnail

How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work? Contact Us!

Mail 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail 111
article thumbnail

Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. You can also include URLs on mail, but remember to keep them short and easy to spell.

Mail 75
article thumbnail

The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. As you plan your annual appeal mailing, keep the following rules in mind: Write your appeal 10x faster. Write professional drafts with A.I. for free. #1

Mail 321
article thumbnail

Solving the Challenges of Donor-Advised Funds

Allegiance Group

Donor-advised funds (DAFs) are one of the fastest-growing areas of charitable giving. More than 3 million people use donor-advised fund accounts for their philanthropy. To get to the bottom of this issue, we recently spoke with Mitch Stein , Head of Strategy at Chariot , a donor-advised fund fundraising solution provider.

Fund 52
article thumbnail

Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach to direct mail. The funding spent acquiring donors can result in fast growth, but it also holds more risk by not offsetting the acquisition cost until new donors give again. Complement your digital donor acquisition efforts with a compelling direct mail campaign.

Fund 52