Recurring giving is a powerful way for nonprofits to boost their donation totals.
An increasing amount of donors have the ability to make small monthly donations. These recurring gifts help you build your membership base and keep your organization sustainable. Recurring giving also gives donors an easy way to make a big impact with less hassle than traditional one-time donations. By offering repeat gifts, you’ll build trust and loyalty among supporters who will be more likely to follow through on their commitment over time.
The holidays are a time of year when people are more likely to give.
The holiday season is a time when people are feeling generous and excited about giving. And for nonprofits, it can be an opportunity to raise a lot of money quickly—and earn new donors in the process.
The holidays can also offer a chance to re-engage with your existing supporters who may not have given recently. If you’re planning on running any kind of holiday campaign on your website or social media platforms this year, here are some tips for how to make it successful:
- Make sure your ask is simple and clear. You don’t want to confuse people with a long form on the website or social media posts that are hard to read. Stick with one simple question or statement, like “Please donate now”—and make it easy for people to click on a button in response.
- Use consistent email and social media copy. If people see different messages from you on different channels, they may think your organization is disorganized—or worse. It can make them feel like an organization is trying to trick them into giving money.
Recurring giving is the secret weapon of online fundraising because it helps you retain more donors and raise more money over time.
This giving strategy is a great way to retain donors. Donors who give monthly are more likely to give again in the future, they’re also more likely to give larger gifts and they’re even more likely to give multiple times during your annual campaign.
Donors love recurring donations because they can make a bigger impact with less hassle than traditional one-time donations.
Recurring donations allow the donor to give on a regular schedule and make it easier for your organization to reach out and ask for help.
This is especially true for younger donors, who are less likely to give in one-time donations than older generations. Younger donors usually don’t have as much disposable income or money saved up for a charitable cause. They need an easy way to contribute small amounts of money every month, which is where recurring donations come in handy.
This kind of giving allows you to get more from each donor over time without having to ask them every time you want money—they’ve already chosen how often they want their donation repeated!
Recurring donations give nonprofits a big head start on year-round fundraising.
Recurring donations are a great way to build your donor database, and generally speaking, the more you have in your database, the more money you’ll raise. With recurring giving, donors sign up to give on a monthly or quarterly basis.
This gives them time to get used to giving before they feel like they’re locked into anything and gives you time to nurture their relationship with your organization over time. It also helps build relationships between you and your donors so they trust what they’re doing when they donate and continue donating throughout the year. Last but not least, recurring giving builds loyalty among supporters because it allows them to feel like part of something bigger than themselves by helping others who need help!
Using recurring giving to boost donation totals for the year.
Recurring giving is a great way to boost donation totals for the year. It’s easy for donors to set up, easy for you to manage and it’s a great way to plan your budget. Recurring donations allow you to set up automatic payment options with Greater Giving’s Online Payments Solution. This means that people can sign up at any time during the year, choose how much they want to donate each month or quarter and then they just sit back and relax while their money is automatically transferred into their bank account each month or quarter.
Many nonprofits rely on large gifts or one-off contributions from donors with whom they have personal relationships (which is understandable). If those large gifts aren’t coming in as expected, this could put a strain on their budgeting plans—and leave them scrambling at the end of each year when funding runs out earlier than expected. Organizations can plan ahead; when you commit yourself to giving $10 per month over 12 months, there’s no question about whether or not money will be coming in next month!
Recurring giving is easier for everyone involved.
One of the best tools for increasing donation totals for your organization is adding the option for recurring giving. There are many reasons why recurring giving is so popular with donors, but most importantly it allows them to make a bigger impact with less hassle than traditional one-time donations. Recurring Donations are also easier to plan into the budget and they require less work on your part as well.
