5 Ways Matching Gifts Can Turn Donors into Major Gift Donors

Connection Cafe

As a nonprofit professional, you’re well aware of all the fundraising benefits of corporate matching gifts. But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Reaching out to donors about matching gifts establishes trust.

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Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts. Asking questions like “How large is a major gift at your organization?”

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How to Include Matching Gifts in Your Fundraising Plan

Connection Cafe

A clear and well-planned fundraising strategy is key to successfully raising the funds you need and retaining more support year over year. The solution to enhancing your fundraising plan and increasing your fundraising capacity is simple: matching gifts.

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5 Research-Backed Lessons on Major Gifts Fundraising

Connection Cafe

Does that mean that you don’t have any major gift prospects ? Let’s dig into a couple of key elements of the CES data and how they relate to major gifts, rather than philanthropy as a whole. 5 Research-Backed Lessons for Major Gifts.

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4 Keys for Attracting, Hiring and Retaining a Successful Major Gift Team

Connection Cafe

One of the most important hires are those tasked to keep money flowing: the development team. You don’t raise funds just to meet goals. You raise funds to transform treatments, strengthen community health, educate clinical staff and so much more.

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Raising Money for Universities during COVID-19

Connection Cafe

Changing Higher Ed Episode 43: Raising Money for Universities during COVID with Scott Roberts and Tim Hill . How are they able to raise money? In the wake of the pandemic, UConn Foundation has focused on two funding priorities. Restricted vs. Unrestricted Gifts.

Accounting for Development Gifts

Connection Cafe

gifts in the future. Too often, however, nonprofit organizations focus only on getting gifts “in the door”, and don’t pay enough attention to how those gifts are actually put to use in the community.

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Last-Minute Gift Guide for Social Impact

Amy Sample Ward

When budgets are small or time is running out, many people turn to Do-It-Yourself options for holiday gifts. This year, I thought about my options, and decided to try something a bit different: giving gifts that support others. community diy gifts local razoo

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7 Essential Matching Gift Steps to Take in the New Year

Connection Cafe

What if you could significantly increase your donations with no extra money actually coming from your donors themselves? That’s the magic of matching gift programs, which enable companies to donate the same amount of money as their employees to eligible organizations.

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Elephant in the Sanctuary: Talking Money in Church

Connection Cafe

The church decided to do a big campaign to raise funds for the needed repairs and updates. As time went on, I realized that my church and thousands of other churches don’t fundraise or talk about money the same way most social good organizations do. Where does the current fund money go?

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4 Keys to Engaging Employees in Your Company’s Matching Gifts Program

Connection Cafe

But one of my favorite programs is what I’d call a building block of any give-back program – matching gifts. The company invests financially but puts the decision about where the funds go in the hands of employees. Your people give, the company’s money follows, and everyone involved wins (person, nonprofit, company). And it’s what I’ve seen unfold at Blackbaud after we launched our matching gift program.

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Why Nonprofits Need to Broaden Their Funding Horizons

Connection Cafe

For all the attention paid to how nonprofits raise funds, there is very little public understanding about the practice of fundraising and the various income streams nonprofits rely on. Fundraising is the practice of securing charitable gifts.

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Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

The role of these projects with all your programs and initiatives is to help you identify and strategize the right individuals and target audience for specific types of gifts , as well as how much to ask for and who to prioritize.

The Major Gifts Advice You Majorly Need

NonProfit Hub

As nonprofiteers, we often focus on the seemingly “attainable” gifts that are less scary than the elephant…major gifts. With the proper expectations, cultivation and approach to making the ask, major gifts are also entirely attainable. Determine what a major gift means to you.

Donor Retention: The Easiest Money You’ll Ever Raise

Connection Cafe

Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts. Roughly one out of every two donors renewed their gifts last year. Getting your donors to renew their gifts is the easiest way to raise money for any nonprofit.

Raise More Money: Incentive-Based Fundraising 101

NonProfit Hub

Leaderboards show your top fundraising teams or individual fundraisers based on how much money they’ve raised. On your crowdfunding website, you should specify that: A $100 gift will receive a profile and picture of one of the women in the program.

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6 Ideas for Using the Instagram Donation Sticker to Raise Money

Nonprofit Tech for Good

Also, on October 8 in partnership with Nonprofit Tech for Good, Julia will be presenting a free webinar about how nonprofits can use social media to raise money online. It allows eligible nonprofit and individual accounts to raise money without leaving Instagram! .

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“Getting Real” with Donors: Creating a Culture of Philanthropy for Securing Unrestricted Gifts

Connection Cafe

In fact, I would argue they are the ideal opportunity for a donor to prove his or her commitment to your organization’s mission and these sort of gifts should be celebrated and recognized to the utmost extent. Too often nonprofits cloak fundraising for general operating funds with fundraising in the name of a new building or a new educational program. But what if there was a way to inspire donors to make unrestricted gifts?

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Getting Creative with Online Fundraising: 10 Campaigns Using Mission Inspired Gifts aka Gift Catalogues

Connection Cafe

Online fundraising programs are presenting new and effective ways for nonprofit organizations to raise more money and reach a wider audience more than ever, especially when integrated with other nonprofit organization communications efforts. Author: Jordan Viator.

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Are Employee Matching Gift Programs Really Engaging Your Staff?


It’s common for companies with corporate philanthropy initiatives to have employee matching gifts programs. Some matching gift programs succeed in increasing employee engagement and making employees feel more connected and proud of their company.

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Give up a Gift for Africa


To do this we decided that every Christmas we would replace a stocking stuffer gift with a donation to a charity on Belle’s behalf, teaching her to give up something of her own to help children less fortunate. For more information about Give up a Gift for Africa please visit.

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Online Fundraising and 3 Reasons to Start a Recurring Gift Program


Make sure to check out his upcoming webinar where Bill will talk about Making the Most of Recurring Gifts with The Raisers Edge — 2/22/12 @ 2pm ET — Register Now ! The concept of recurring gifts is simple. You’ll even learn about recurring gift management in The Raiser’s Edge.

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Is Social Media the Fund Development Professional’s Magic Bullet?

NonProfit Hub

Increasingly, board members are looking to development staff to devise a plan using social media to increase gift income. And consultants are hotly debating the role of social media in a fund development plan. The post Is Social Media the Fund Development Professional’s Magic Bullet?

5 Ways to Use Social Media to Raise More Money at Year-end

Nonprofit Tech for Good

28% of nonprofits raise between 26-50% of their annual funds from the year-end ask. Here are 5 ways that you can use social media to raise even more money at year-end. . Two-thirds of donors who make gifts do no research before giving. 5) Raise money using Facebook Live.

Why You Should Stop Relying on Grants to Fund Your Nonprofit

NonProfit Hub

If you’re thinking about starting a nonprofit and the plan is to use grants alone to get it funded—think again. So many first-timers think grants are the way to go as their main funding source. But remember to treat these people as partners in your mission, and not just money machines.

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How to Thank Your Donors: Stop Focusing on the Money!


How to Thank Your Donors: Stop Focusing on the Money! Before you can ask for a major gift, you need to focus on gratitude. They don’t simply give money. It’s the thank you after a gift is made. However, you should think about stewardship long before you ask for a gift.

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Why You Shouldn?t Rely on Grants to Fund Your Nonprofit

NonProfit Hub

If you’re thinking about starting a nonprofit and the plan is to use grants alone to get it funded—think again. So many first-timers think grants are the way to go as their main funding source. But remember to treat these people as partners in your mission, and not just money machines. A frequent collaborator of ours, Amy Eisenstein, talks about how important it is to keep at it with those donors you believe in (and so much more) in her free guide to major gift fundraising.

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How Much Money is Raised through Online Giving?

NonProfit Trends

One of the most common questions that I get is how much money is raised through online giving. Here are some important questions, answers, facts and figures about online giving: How much money is raised through online giving? Which nonprofit organizations raise the most money online?

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5 (Very Simple) Steps to Build a Major Gifts Program from the Ground Up


Does your nonprofit have a major gifts program? Major gifts are the “big win” in fundraising. All nonprofits hope for the large gifts that help fund important programs and solidify your financial base. And I can say that major gift fundraising is not for the fainthearted.

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Nonprofit Starter Pack and Money


At a recent gathering of nonprofit-focused Salesforce developers, we got into a deep discussion about how to best track money in Salesforce. Salesforce.com isn’t an accounting system, but thousands of organizations use it to track money.

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Lame spams of the day: More people sending me money

Robert Weiner

Even more people want to send me money. Discover the benefits of safe and secure shopping from 100% trusted Stores, the last account you'll ever need, with satisfaction guaranteed or your money back. BASED ON THAT YOU HAVE BEEN ADVISED NOT TO RESPOND TO ANY MAIL OR FAX CONCERNING YOUR FUND FROM ANY BODY WHO CLAIM TO BE OR YOUR AGENT AS YOUR PAYMENT IS NOW READY TO BE TRANSFERRED IMMEDIATELY. ARE SORRY FOR YOU NOT HAVE RECEIVED YOUR FUND ALL THIS WHILE.

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5 priceless gifts board members can give their nonprofits

ASU Lodestar Center

But board members could break this pattern by helping their nonprofit uncover, plan for and fund the staffing, technology, expertise and systems required to make the organization more effective at creating change. posted by Nell Edgington , President. Social Velocity.

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Kickstarter: Funding Creativity in a New (Old) Way

Museum 2.0

How would you fund it? Kickstarter is a website for creative folks to find funding for their dream projects. Funding goal. Kickstarter is an "all or nothing" funding scheme. If you make or exceed your goal in the timeframe you set, you get the money.

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Tweets to Bring in the Money


Want to raise funds via Twitter this holiday season? Being donor-centric brings in the money. Tweet : Can you help us reach our $1500 holiday gift goal??! Want to make a gift? Give us money. You’re not alone.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Higher Conversion Rates = Raising More Money. Donors can send eCards and make tribute gifts.

Little Giants, Big Money: Lessons in Social Media Fundraising From a Liberal Arts College

NonProfit Hub

By the end of 24 hours, Wabash had reached 2,329 gifts and raised over $465,421. They averaged 2 gifts per minute and $199.84 per gift. During my past three years at Wabash working campus jobs in both the Annual Fund and Admissions offices I had seen my fair share of fundraising and knew it was the life-blood of a college like ours. The post Little Giants, Big Money: Lessons in Social Media Fundraising From a Liberal Arts College appeared first on Nonprofit Hub.

The Three Major Components of a Successful Annual Giving Campaign

Connection Cafe

Focus on these action items as you begin to shape the campaign : Set a realistic annual fund goal. Your development team should focus on the annual giving campaign until they reach the annual fund goal. A confused donor will disregard an appeal, resulting in no gift.

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Preparing for Planned Giving Conversations—24 Terms You Need to Know

Connection Cafe

Most conversations about planned gifts don’t start with technical questions; rather, they center on donors’ wishes to have an impact on the organization’s needs. Planned Gift or Planned Giving. Rather, it’s a courtesy notification of the donor’s desire to make a future gift.

Convio puts the money where their mouth is for 09NTC

Amy Sample Ward

As Jordan Viator explains on the Connection Café blog: It’s no surprise that every other blog post you read these days talks about how to raise money, stretch funds and build supporters in the current economic climate. We’re raising money, and matching funds up to $10,000 , to help make sure we get as many great, deserving people to this year’s conference as possible. (An Give to the Scholarship Fund.

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The Issue with Nonprofit Overhead and How to Change the Conversation

Connection Cafe

It’s important that we determine what is and isn’t an overhead cost for nonprofit organizations that are trying to be good stewards of donated or granted money. Could implementation of a better technology solution improve grant funding performance and reporting?

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Quieting a Ticking Clock

Connection Cafe

Here’s a simple checklist to make sure you don’t leave money on the table. A gift received on July 1 won’t help you make this year’s Annual Fund goal. So, have each one verify that every prospect in his or her portfolio has been invited to support the Annual Fund.

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How Much Money do People Really Give on Nonprofit Boards? Read BoardAssist’s Annual Report on Nonprofit Giving for all the Answers


How much money do people really give on nonprofit boards? Our biggest finding we continually observe and share every year: You don’t need a trust fund or Roman numeral at the end of your name to sit on a nonprofit board. We know you want to know!

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Invest in the 3 Cs for Strong Fundraising Results: Capacity, Cultivation and Communication

Connection Cafe

Organizations that raised the most money invested more in staff, in securing major gifts, and in overall fundraising capacity. “It costs money to bring in money,” McGinly said. Higher education – Cultivating major gifts.