Do you really know your donors? Not just what they give, but who they are? 👥
In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Key Takeaways:
- How to decode donor behavior patterns to identify and cultivate supporters who already have a deep connection to your mission 🤝
- Why focusing on generosity beyond dollars like event attendance, volunteering, and advocacy can help you find your next financial donors 📊
- Practical segmentation strategies that use behavioral data to align donor outreach with identity, creating more authentic and effective engagement 🎯
Stop guessing who your best prospects are—the data is already telling you if you know where to look. Register today to uncover the behavioral insights that will transform your donor engagement strategy!
📆 May 8th, 2025 at 11:00 AM PST, 2:00 PM EST, 7:00 PM BST
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