End-of-Year Wrap-Up: Three Things to Take Into Your 2024 Email Campaigns
M+R
FEBRUARY 11, 2024
Others found success by creating self-contained, time-limited campaigns earlier in the month — a flash match, 72-hour member drive, or another way to create a deadline in mid-December, reducing reliance on a big 12/31. For many, that meant shifting the email cadence, adding more and more urgent messages on 12/28 and 12/29.
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