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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! We look forward to this report every year. To encourage you to download and read the full report , we are sharing a few highlights we think you will find particularly compelling. Unsubscribe rates did not change much.

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Form 990: What You Need to Know About Filing for Your Nonprofit

sgEngage

The Form 990 Series is a specifically designed tax form that most nonprofit organizations will need to file annually. Beyond the fact that it’s a requirement, however, there are a number of other benefits to filing as well—such as increased credibility in the eyes of donors and volunteers. Which 990 Form(s) Should I File?

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Don’t Make These Common Mistakes When Filing Your Form 990

sgEngage

Your tax-exempt status may keep you from having to file traditional tax returns, but maintaining the designation comes with its own labyrinth of forms, requirements, and deadlines. Here are nine common mistakes Nikita and her team at Tax990 see nonprofits make when filing their form 990s.

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A Beginner’s Guide to Nonprofit Financial Reporting

Greater Giving

Reporting is a key aspect of nonprofit financial management. Besides promoting accountability at your organization, financial reporting is legally required according to government regulations for nonprofits. However, your reports can also provide insight into your organization’s financial situation. Let’s get started!

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Choosing an E-File Provider for Your Nonprofit Taxes

Achieve

Filing your taxes is one of the most important and most dreaded tasks for any nonprofit. After all, filing Form 990 correctly and on time is what helps your nonprofit keep its tax-exempt status — and helps you avoid paying unnecessary fees. . However, correctly filing your taxes is no simple task. Component filing.

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Key takeaways from Candid’s 2021 Nonprofit Compensation Report

Candid

This week, Candid released the 21 st edition of our annual Nonprofit Compensation Report. The report reviews key employee compensation based on 160,726 observations from 101,489 Forms 990 and 990-EZ filed by 501(c) organizations with the IRS for fiscal year 2019. Why it matters .

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