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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. CSV file or MailChimp list to import.

Ideas 111
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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. You need to send the right content to the right segment of your file at the right time. Email Is Back.

Digital 36
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Ready to Respond: Real-Time Lessons in Preparedness from the Headlines and the ACLU

Connection Cafe

No matter where we fall in the political spectrum, it’s important for us as fundraisers to keep an eye on the issues and the news so that we’re ready to act when the issues we are passionate about become national news. In one weekend, the ACLU raised 6x what they typically raise online in a given year. Their Impact was Clear.

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5 Fundraising Resolutions for 2016

Connection Cafe

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. If you spell the donor’s name wrong or lose track of their address, do a better job with file hygiene. 2016 will be a year of great opportunity for the philanthropic sector.

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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is the most important fundraising and communications tool you have. Using the right envelope as a fundraising tool. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom 12 point type is the minimum size for fundraising material. Don’t include fundraising brochure.

Mail 61
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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

One nonprofit used online channels to surpass their year-end fundraising goals. To rank for image packs you may also want to consider adding your keyword to the image file name. How to use a Robots.txt file to lift search rankings. Another easy win for off page SEO is to create a Robots.txt file.