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The Greenwash Brigade

Tech Soup

The Greenwash Brigade is a part of American Public Media's Public Insight Network , which is a network of more than 70,000 self nominated people across the world with particular areas of expertise who volunteer to fact check public radio news stories.

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How to Win the Story Wars

Care2

Not only are they engaging with us in great conversations across social media channels, they are also our critics, so being sincere is critical. Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all.

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Departing from LA, Next Stop Brisbane: An Interview with a Digital Native

Beth's Blog: How Nonprofits Can Use Social Media

Alex is on route to Fiji. As you know doubt know, airports are not designed for travelers with laptops. There were few plugs at the gate, so I asked this young guy named Alex who was using the plug to recharge his Ipod if could share. We started to chat about technology and I asked him a few questions about his use of web 2.0

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