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How to Win the Story Wars


Be honest, does your nonprofit spend time and resources on crafting a good story to share with your supporters? While arming your supporters with important facts is certainly useful, you also must share powerful stories that inspire them to get even more involved in your movement and cause. So what goes into telling a good story? How to Win the Story Wars. One of the most important elements you need to understand to win the story wars is the “deadly sins.”

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The Greenwash Brigade

Tech Soup Blog

Greenwashing is the practice of making false environmental claims. The Greenwash Brigade is a part of American Public Media's Public Insight Network , which is a network of more than 70,000 self nominated people across the world with particular areas of expertise who volunteer to fact check public radio news stories. They have recently published Greenwashes of the Year 2008 and here are some of their findings: Fiji Water's new green campaign.

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