Fiji Green Media Practice 
Tech Soup
FEBRUARY 18, 2009
Greenwashing is the practice of making false environmental claims. The Greenwash Brigade is a part of American Public Media's Public Insight Network , which is a network of more than 70,000 self nominated people across the world with particular areas of expertise who volunteer to fact check public radio news stories.
Care2
OCTOBER 25, 2012
Not only are they engaging with us in great conversations across social media channels, they are also our critics, so being sincere is critical. Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all.
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