How to Win the Story Wars
OCTOBER 25, 2012
Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all. Determine what is your gift to the world. Be honest, does your nonprofit spend time and resources on crafting a good story to share with your supporters? If you are shaking your head no, you are not alone. Most nonprofits spend their time trying to persuade people with facts.