Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

If you haven’t been using the ”friends list” feature that allows you to group friends into categories, it might be more useful to you because you can filter the stories you see in News Feed or post an update for specific people They’ve now added “ Smart Lists “, these are the lists with the icons.

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Metrics Facebook People Change 129

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. You can schedule posts in advance on platforms like Facebook, Twitter, and Instagram to ensure that you’re consistently appearing on followers’ feeds.

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Nonprofit Tech for Good

OCTOBER 9, 2016

Just because 4% of fans were shown the posts in their News Feed over the last month, that doesn’t mean they actually saw and read them. A more useful metric to track is your “Engagement Rate.” That said, how many of the 4% of people actually saw and read the posts is unknown.

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DNL OmniMedia

JANUARY 14, 2022

Record and analyze key matching gift metrics. By spoon-feeding donors all the details they’ll need, you can significantly streamline the process and drive more match revenue for your cause. Donor activity is tracked from start to finish, employing strategic follow-up to drive additional completed matches.

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Gift Technology Tips Database 52

AccelEvents

AUGUST 16, 2021

You may also want to invest in high-quality production equipment so that the live-stream feeds are of premium quality. . From lead retrievals to registration and ticketing, sponsorships, and audience metrics, you can quickly maximize your ROI before, during, and after an event. . Attendee Tracking.

ROI 98

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Nonprofit Tech for Good

APRIL 10, 2022

Too often nonprofits follow a small number of accounts on Twitter in order to control the chaos in their “Home” feed, but that’s the purpose of lists. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

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sgEngage

MARCH 31, 2023

With applications that feed directly into the grants management system, funders can easily run reports to see if they are meeting their goals for a diverse set of grantees. Learn more about reporting options with your GMS by downloading our whitepaper, 3 Ways Dashboards Help Grantmakers Make Sense of Their Data.

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Qgiv

APRIL 9, 2024

Key metrics to measure on social media Like with any campaign, it’s important to decide on how you’re going to measure the success of your social media strategy. Understanding the metrics behind social media is key to evaluating the success of your social media and help you fine-tune your approach as you go. Higher reach.

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Nonprofits Source

NOVEMBER 27, 2023

To leverage social media to the fullest, use these tips: Think about your target audience: In order to stand out in potential customers’ crowded social media feeds, you need to generate content that is tailored to your target audience’s interests. As you share content on social media , track metrics like reposts and total impressions.

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Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. Feed digest.

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CauseVox

APRIL 29, 2021

Starting to fundraise without a plan is like building a house without a draft – you need a plan to know where you’re going, and to keep you on that track. For example, you need to raise $250,500 to achieve the organization’s mission of feeding 1,000 families. Keep it concise, it doesn’t need to be long. And by what time frame?

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Calendar Template Guide Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Data Analysis.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

It was a rich learning experience to have everyone doing this type of tracking and then debriefing together, even sharing a couple of screen shots of insights data. Here are some patterns of success: To expand reach, new, recycled, and interesting content is key, but posting too frequently can cause people to hide or unlike you.

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Pamela Grow

JUNE 28, 2023

Is there an organization you could partner with, as Feeding America did with Mother Jones? Your open rate is, of course, one of the most important metrics you’ll want to track. Consider implementing one or two solid list-building activities a year, like this one from Children’s Medical Center. Something like this.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

Let’s dissect an act of sense-making using Facebook Insights. Your Facebook Insights analytics programs is most likely going to give you some “associated metrics.” My result metric is the number of good ideas and saved time getting those ideas that I get for blog posts, curriculum development, and presentations.

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Skills Facebook Literacy Metrics 108

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

I came across this post called “ 10 Types of Content That We All Love ” and I know from my tracking, that my audience tends to love #2 and #9 (at least on Facebook). I focused on sharing content that they want based on data. In fact, several posts received highest ever in the number of shares such as this one.

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Achieve

JANUARY 15, 2020

Feature Google Analytics tracking. Leverage a CMS that has embedded Google Analytics functionality so you can track metrics like site visits, bounce rates, and more. Compare the reports and key metrics from any two events to evaluate the pace of registration. Provide SEO tools. Event comparison.

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AccelEvents

JUNE 16, 2021

In reality, comprehensive event platforms provide streamlined post-event analytics, perfect for future marketing campaigns and targeted lead tracking. . You don’t want to lose track of your attendees as this can reflect poorly on your brand, on the event organizers, and you can lose potential customers.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

At e-metrics, someone told me it had to do with them dropping counts from different news readers. Last week I started looking into alternatives to Feedburner to track RSS subscribers because Chris Baskind's post, " Is It Time To Let Feedburner Burn? which has a module called "BirdFeeder" which tracks your RSS subscribers.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2012

Here are the highlights, and how the actions affect Timeline : The Open Graph integrates with the News Feed, Ticker and Timeline , making the app a key part of users’ and their friends’ Facebook experiences. Donate: “Kylie has started a virtual food drive with Feeding America”.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks.

Social Media 98

Social Media Media Tips Social 98

Classy

MARCH 26, 2021

Setting goals for a fundraising campaign is an important step to ensure you are staying on track and seeing year-over-year growth. However, it can have so much more impact than just for your internal tracking purposes. Then, turn on the progress metrics for your hard launch to your wider network.

Campaign 59

Campaign Tips Fundraising Online 59

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. And, the company has the metrics to prove it. This post was originally published on 7/28/2019 and updated on 8/5/2022. 5 Ways Brands with a Purpose Make Positive Impact.

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Companies Alaska Malta Philanthropy 106

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it? Is it to gather donations or content?

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Analytics Google Social Media Websites 54

Nonprofits Source

APRIL 19, 2017

This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. Even better, setting up a remarketing campaign on Facebook is extremely simple: First, you’ll need to set up a tracking code on your site. Twitter Conversion Tracking. LinkedIn conversion tracking.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. There are specific metrics for specific platforms. In the end only one thing worked: small, “non-threatening&# pilots.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2007

If you been following this thread, I was prompted to explore blog metrics in this post after reading what Avinash Kaushik had to day on the topic : The blog metrics he identified were: Raw Author Contribution (posts & words in post). Unique Visitors & Feed Subscribers). including your feeds.

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Nonprofits Source

JUNE 22, 2017

These platforms make their revenues from advertising, giving them no incentive to show your post to thousands of feeds unless you pay for it. Another way to track organic page performance is to look at pages by clicks by navigating to Search Analytics in Google Search Console. Track audience engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 14, 2008

Aide RSS wrote about measuring social engagement on a blog which that looks at a number of different metrics. You can do an analysis of your blog feed here. AideRSS can be used in lots of ways to track other blogs and help find great content on other blogs but for me this analysis of my own posts has become a valuable tool.

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Achieve

JULY 2, 2019

If you landed on your organizations Instagram feed, would you be able to quickly tell what the mission is based on the videos/images posted in the grid? A few years ago, most of your fans saw your posts in their feeds. Mistake #9: Not Tracking Results . Pretend you are someone who knows nothing about your organization.

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NTEN

JULY 14, 2011

There are actually quite a few – even ones that track the flow of money to politicians. Metricly aggregates your data across the Web, allowing you to compare and combine your metrics in one place, and making it easier for you to stay on top of your business. There is an API for that.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. You can actually go back and review your entire feed. Giving Good Poke.

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Connection Cafe

DECEMBER 15, 2017

Facebook is considering moving all organic page content to a new, segregated feed. By leveraging social advertising, you can ensure that your posts reach your intended audience and aren’t left out of critical news feeds. Instead, try to tie social media engagement metrics to your larger goals. Keep learning and experimenting.

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Social Media Digital Life Media 29

Care2

JANUARY 6, 2009

Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it?

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Analytics Google Websites Metrics 54