Facebook Ad Platform

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Facebook Ad Platform November 13, 2007 It always takes me a bit to digest new Web 2.0 news, so I’m just now blogging about last week’s news that Facebook launched a new ad platform. The platform contains two parts, which I’ll talk about individually. The first part of the package is Facebook Fan Pages.

Twitter Makes Profile Updates

Connection Cafe

For those of you who haven’t yet heard, your Twitter profile page just got a facelift, and many think that Twitter seems to have “borrowed” (to put it nicely) elements from other rival social networks to revamp its look. Streamlined Integrated Campaigns – If you find yourself running an integrated marketing campaign across multiple social media platforms, the cover photo feature will now allow your campaign to seem more streamlined cross-platform.


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Trending Sources

LOUDER, a collaborative campaigning platform

Amy Sample Ward

And that’s the leading tag for a new campaigning platform called Louder. The platform just hit open beta today, so create an account and start playing (hey, it’s Friday, right?). You will be able to connect to and manage profiles on other social media sites helping you coordinate supporter action. Why I like Louder: I’ve been playing around with the new platform a bit and am quite excited about it. The ability to connect to Facebook accounts.

Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. Utilize a sophisticated online advocacy platform. The platform features tools like click-to-call advocacy, email message delivery, and social advocacy , empowering nonprofit supporters to take action on issues they care about. #5. Use a powerful Facebook Ads integration.

4 Ways to Use Facebook to Engage Millennials in Your Cause

Connection Cafe

When looking for the best platform with multi-level engagement, I find that Facebook still has the advantage over other social platforms. Here are some observations from one Gen Why-er on how to strengthen Millennial volunteer engagement and funding through Facebook: Have an active presence. Having an active profile shows that you’re paying attention, ready to engage, and creating content that provides value to your audience.

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Facebook Subscriptions: 8 Reasons Why Your Nonprofit Should Pay Attention


So, how does Facebook fit into all of this? Facebook is a communications platform with close to a billion users. With the release of their new “ Subscriptions &# feature, Facebook has made it even more compelling to use the platform as a way to communicate, connect, engage and impact people. Your Special Event Director /Manager can hype your next event to the Facebook world. How do you see Facebook subscriptions working for your organization?

A Simple 6 Step Plan for Creating a Facebook Page that Works


In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. — We already know that Facebook is crushing it and that schools have an incredible opportunity to use the platform to deepen relationships with families, students and alumni. But is your school (or nonprofit) getting the most out of the platform? Are you using Facebook to it’s full potential?

Did Facebook Just Change the Game for P2P Fundraising (Again)?

Connection Cafe

It’s hard to imagine a time when peer-to-peer (P2P) fundraising wasn’t fueled by digital platforms and online communications tools. And then in 2006, Facebook happened. For the first time in more than three decades, the growth of Facebook and other social tools made it possible to significantly widen the network for organizations who engaged in P2P fundraising. A year later came the Facebook “donate now” button, which has seen a variety of iterations over the last four years.

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12 ways Facebook users can like your nonprofit Facebook Page

John Haydon

Although Facebook has changed what “liking” a Page means to users , acquiring Facebook fans will always be an important part of any nonprofit Facebook strategy. Fortunately, Facebook’s platform includes many opportunities for Facebook users to like a Page. Below are twelve ways Facebook users can like your Page: From a New Facebook User Registration – People who registering for Facebook can your Page in the registration wizard.

Make No Mistake. Facebook Will Own You.


So Chirp , the Twitter conference, was last week, with their big announcements about the future of the platform. This past week, not to be outdone, Facebook’s F8 conference has been going on. Now, I will fully admit (and you know this already) that I detest Facebook and all this stuff makes my brain hurt – so I won’t try and summarize – but better to hear it all from the peeps who were there, anyway. Social Plugins – Facebook Opens Up Social Tools To Broader Web.

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Seven ways to be eternally awesome at Facebooking

John Haydon

Over the past two weeks, Facebook has yet again, flipped your universe upside down. They’ve nuked the like button , added a subscribe button , doubled up the News Feed , and revamped your Profile. Following are things you should always be focusing on, regardless of how much Facebook changes: 1. You can read the latest research about why people use Facebook, and read blogs about why Facebook continues to grow even after exceeding 800 million users worldwide.

15 Infallible Ways to Increase Your Followers in Different Social Media Platforms in an Instant

Confessions of a Non-Profit Executive Director

Clearly, the primary activity is to urge and influence individuals to tail you and what most ideal approach to do this is essentially to “request that they tail you” This could be successfully done by making your page accessible in web-based social networking pages so web-based social networking devotees will never again set aside an excessive amount of opportunity to search for your profile. Integrate your online networking profile joins with your email signature.

Less is More: The Dos and Don’ts of Facebook Advertising

Byte Technology

It’s hard to determine whether or not Mark Zuckerberg himself truly envisioned what his simple social media platform would become 12 years after he first launched the site from his college room in Cambridge, Massachusetts. That said, Facebook has certainly become a mainstay for businesses large and small seeking to enhance their profiles and promote their brands in a virtual world where “likes” can quickly convert to dollars and cents.

What You and Your Nonprofit Should Know About Facebook Changes

Beth's Blog: How Nonprofits Can Use Social Media

A couple days ago, Facebook announced some major changes in its platform that will make the entire web more social: "We're building toward a web where the default is social. Facebook calls this new social paradigm the "Open Graph," and Zuckerberg called the shift "the most transformative thing we've ever done for the web.". What's more, every "Like" you submit ensures Facebook (and its partner sites) can deliver a more personalized experience to you.

How to get the most from Facebook “like” buttons on our nonprofit website

John Haydon

Unless you’ve been living under a rock without a Facebook profile, you’re aware that more and more websites are getting more traffic with Facebook’s “like&# button. Facebook has been measuring the impact of these plugins for almost a year now. People who sign in with Facebook at The Huffington Post view 22% more pages than those who don’t. They can also send articles to Facebook Groups they belong to.

8 New Facebook Social Plugins And How They’ll Socialize Your Nonprofit Website

John Haydon

On Monday I shared with you my initial thoughts on how Facebook will change how we all experience and use the internet – and how this change will impact your nonprofit. They also have no clue who else has visited your site, what content they’ve shared on Facebook, and whether they have a social connection to those visitors. The new Facebook platform changes all of this, making your website – and the entire internet – social by default.

An Interview With Facebook’s Libby Leffler: Facebook and Nonprofits

Beth Kanter

A few weeks ago, I had the opportunity have lunch with Libby Leffler who works on strategic partnerships at Facebook with nonprofits. If you work in nonprofits and social media, you are likely to be seeing a lot of more of Libby as she will is doing a lot more speaking about Facebook and Nonprofits. I sat down for an interview to learn more about her work at Facebook and tips for nonprofits. What is your current job at Facebook? How long have you worked at Facebook?

A goodbye to Facebook and LinkedIn?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology A goodbye to Facebook and LinkedIn? August 7, 2007 I’ve been experimenting with the non-content centered social networking sites LinkedIn and Facebook for a while now. I’ve been playing with LinkedIn for probably a year, Facebook only for a couple of months. But, something has always been nagging me about them, especially Facebook.

How To Hide That Facebook Newsfeed Ticker

Beth Kanter

We are hours away from Facebook’s anticipated announcement of platform changes (integrated music, video, e-commerce?), there are already some changes in place with personal profiles – and the ability to subscribe, changes in the way the newsfeed works, and the news ticker that streams your friends updates. Facebook has made some changes in the brand pages as well – such as removing the ability to automate content because they want you to interact.

Things To Do In Facebook

Connection Cafe

You’ve heard of Facebook, right? As if I needed to provide the justification for why you need a presence in Facebook, here are the latest statistics from Facebook, as posted on their site at the time this post was published. General Growth • More than 150 million active users • More than half of Facebook users are outside of college • The fastest growing demographic is those 30 years old and older. Your Facebook Page 2.

Wiser Earth: A (free) Platform for Networks of Networks and Communities of Action

Beth's Blog: How Nonprofits Can Use Social Media

This morning Peggy Duvette and Angus Parker from WiserEarth spent some time at the Foundation sharing their experiences in building successful online communities of action and networks of networks on the WiserEarth online platform. I appreciated the introduction from Peggy and Angus because while I was aware of WiserEarth, I wasn't entirely clear what it offered and the benefits of using the platform. The WiserEarth platform does this through a variety of strategies.

Six Ways To Put More Awesome In Your School’s Facebook Page

John Haydon

—————— With over 900 Million users Facebook is the top social media site on the planet. Schools have a unique opportunity to build their Facebook following and stay connected due to the captive audience and deep relationships that are built with students, families, faculty/staff and alumni. But is your school (or nonprofit) getting the most out of the platform? Are you using Facebook to it’s full potential?

Beaconfire launches Employees Facebook App | Beaconfire Wire

Beaconfire Wire

Employees allows page managers to add bios for individuals without linking to their actual profiles, hitting the balance between showing off their team and respecting the privacy of their actual Facebook accounts. We came up with the idea for Employees when we were first building our own Facebook page : we wanted to show off the Beaconfire staff, but many of us didn’t want links directly to our personal Facebook profiles.

Social Media 101 TweetChat: Facebook

Tech Soup Blog

TechSoup kicked off its Social Media Mondays in May , designed to accompany the launch of the Nonprofit Social Media 101 wiki , with a discussion on using Facebook for nonprofits. The discussion answered common questions, such as the difference between profiles and pages, and included insightful contributions from nonprofit chat participants about how their organizations are using Facebook. What is the difference between pages, groups and profiles?

What Does the New Facebook Mean for Brands?


This post by my friend Tonia Ries of the Realtime Report was so comprehensive that instead of doing my own version of a summary of Facebook-related analysis, I asked her if I could repost it here for you. What we wanted to know is: what do the slew of changes announced by Facebook mean for brands? Posts, previously limited to 500 characters, posts can now be as long as 5,000 characters ( Inside Facebook ). The Timeline is the new way for users to organize their profiles.

What is Your Nonprofit’s Holiday Content Strategy for Facebook?

Beth's Blog: How Nonprofits Can Use Social Media

What is Your Nonprofit’s Holiday Content Strategy for Facebook? Recently, I noticed a trend on what major retailers were doing on their Facebook pages for the holiday season. The emerging trend was that major retailers were using their Facebook pages to release special deals and give retail discounts for the holiday season. Remember when Twitter realized people were using “RT” to repost other’s tweets, then made retweeting a permanent function of their platform?

What Does Facebook’s New Timeline Apps Mean for Nonprofits?

Beth Kanter

Remember last September when Facebook announced all those changes to individual profiles, including the timeline? One of the changes was that your friends and fans can do more than “Like” or “Comment” on Facebook. ” You can read more about how it works from the Facebook developer notes. This is both interesting but a little scary to me. I asked folks on my Facebook brand page what they thought. with their Facebook friends.

Renew your NTEN membership and win a free copy of Facebook Marketing for Dummies

John Haydon

If you have yet to renew your NTEN membership , do it now and you might win a free copy of my book, Facebook Marketing for Dummies. I’ve been working on this book for most of 2011, which was a serious challenge due to all of the epic changes Facebook made, including revamped Insights, a new Subscribe Button for Profiles, revamped Places, Sponsored Stories, new Social Plugins and the enhanced News Feed. Social Media Optimization facebook marketing for dummies nten

SXSW: Future of Social Networks

Amy Sample Ward

The people who “own&# those relationships need to start working together to integrate the platforms. ASW would argue that the platforms don’t own the relationships; the platforms do own the topic of conversation, or the point of interest—a point that should really be made explicit and especially viewed as actionable. facebook/ facebook connect. professional v personal = two profiles. facebook? Presentation by Charlene Li at SXSW.

TwitterBeat: Facebook, Twitter or LinkedIn?

See What's Out There

Last week we asked our friends on Twitter, " What do you have more of - Facebook friends, Twitter followers, or LinkedIn contacts? Based on the responses we received, it looks like Facebook wins, followed closely by Twitter and LinkedIn. It’s important to note that each social-networking platform has its own culture and use.

How To Create A Powerful And Engaging Facebook Page

John Haydon

Facebook is undoubtedly one of the most popular social media services used by individuals, businesses and non-profits to connect with people. Groups and Pages are excellent options to leverage the large network and reach of this popular platform. Lately, Facebook Pages have become quite popular among businesses to show their presence in a much better way building engaging and long lasting relationships with users and fans. Take a look at the Facebook page of Coca Cola.

Facebook Usage Declines: What Does It Mean for Your Nonprofit’s Digital Strategy?

Beth Kanter

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent. But one thing I’ve been noticing about my friends on Facebook, particularly nonprofit professionals, is that they are signaling that they are spending less time on Facebook.

Guest Post by Brian Reich: The Challenge of Communicating In A Connected Society (and what that means to Facebook Causes)

Beth's Blog: How Nonprofits Can Use Social Media

Submitted by Brian Reich, publisher of Thinking About Media I have been critical of Facebook Causes, almost from the day it emerged onto the scene. Facebook Causes followed the same path. And, users, who are hoping to provide meaningful, measurable support to the causes and organizations they support, are increasingly looking at other platforms and other ways to become engaged. But its not just Facebook Causes. The Facebook Causes platform doesn’t change that.

The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop


An ROI Calculator for Social Network Campaigns » Tuesday Jul 24 2007 The Long, Long Tail of Facebook Causes Tuesday, July 24, 2007 at 11:03PM | by Justin Perkins Post co-authored by James OMalley and Justin Perkins. If youve missed the launch of Facebook Apps Platform almost two months ago, youre already way behind the times. While the Causes idea smartly takes advantage of an existing platform with a huge audience, a deeper dive into the data is revealing.

Forget Coffee Spoons: I Can Now Measure Out My Life With Facebook Status Updates

Beth Kanter

Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. It is a major re-imaginging of user profiles that allows users to build a digital life book of everything they’ve done on Facebook. The average Facebook user has 150 friends, any of whom could be your next top supporter!

Making Facebook Groups Rock for Nonprofits – Guest Post by Miriam Brosseau

Beth Kanter

Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans , or to cultivate and support a brand ambassadors group. That’s where I connected with Miriam Brosseau who recently shared this awesome post on Facebook profile. Making Facebook Groups Rock – Guest Post by Miriam Brosseau.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


While social media platforms are in constant evolution, nonprofits are learning to innovate and experiment with engagement techniques for advocacy and fundraising. The growth of platforms such as Mobile Commons , Hustle and other SMS tools demonstrate that mobile engagement has a bright future. FastAction is our safe and secure method of saving supporters contact and payment information across our platform.

Facebook Timeline: Five Things Nonprofits and Activists Should Do

Tech Soup Blog

On March 31, Facebook altered the basic layout for all brands and organizations on the platform. Your Organization's Entire History : The Facebook profile page isn't just about what's happening now anymore. This perspective could help Facebook users connect to your organization or help you tell a story about your nonprofit's cause. Among Facebook's 800 million members, odds are that someone is talking about your organization or brand.

Create a Facebook Page That Rocks with This Simple 6-Step Plan

Tech Soup Blog

In my most recent session of the School's Out for Summer series, I took a deep dive into how schools can get the most out of Facebook. With Facebook, schools have an incredible opportunity to deepen relationships with families, students, and alumni. Is your school (or nonprofit) getting the most out of the platform? Are you using Facebook to its full potential? Your Facebook cover photo is prime real estate. Set Up a Few Apps (the Facebook Call to Action).

Seven Steps to Graphing Your Facebook Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Article on TechCrunch by Dave McClure called " 7 steps to Graphing Your Facebook Strategy " (he's teaching a course at Stanford on social media metrics ). Here are seven major aspects of Facebook you can use to increase the visibility of your startup, business, product or service: 1. Set Up Your Graph: Profiles & Privacy. App to the Future: The Facebook Platform, APIs, & Applications.

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10 Things Every Nonprofit Should Know About Social Media and Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop


Facebook As the fifth-most trafficked site in the United States, Facebook is a great social network for nonprofits to build a community and brand their campaigns. Nonprofits can start a Facebook Group, Cause Page to raise a bit of money, or Fan Page to post recent news, videos, photos, events, launch contests, and talk to your members via discussion boards. id add branding and consistency across all communication platforms as well.

Networking and News Sites scramble to keep up with Facebook.

Michael Stein's Non-profit Technology Blog

So in this blog and elsewhere there's been a lot of hullabaloo about Facebook lately. 1) Google: Back last month, TechCrunch reported that google was getting ready for an announcement about an open developer's API that would compete with the attention that the Facebook Platform is getting from developers. BITS reported on October 12th that LinkedIn CEO Dan Nye is " rushing to copy the electronic underpinnings of Facebook's elegant application programming interface, or A.P.I.,