Trending Sources

HOW TO: Calculate Your Nonprofit’s Organic Reach on Facebook

Nonprofit Tech for Good

Using the method below you can calculate your average monthly organic reach. You can also tweak the equation to calculate your weekly, quarterly, or annual average organic reach. Add up the organic reach for each post shared during a month. Facebook Social Media

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7 Strategies to Increase Facebook Organic Reach [INFOGRAPHIC]

John Haydon

If you manage a Facebook Page for your nonprofit, you’re no doubt painfully aware that Facebook organic reach has plummeted over the past two years. Organic reach has declined for two reasons: The number of business pages competing for fans’ attention has skyrocketed.

Amplify Your Voice with Facebook Ads

Connection Cafe

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. As strange as it sounds, Facebook is a very personal space.

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How to Broadcast Your Impact with Facebook Live

Connection Cafe

Facebook Live is a feature that lets any Page live-broadcast events, breaking news, interviews, and more. Nonprofits like The Met and Best Friends Animal Society are using Facebook Live to engage donors in powerful and very creative ways. How to Broadcast your Impact with Facebook Live.

4 Ways to Use Facebook to Engage Millennials in Your Cause

Connection Cafe

When looking for the best platform with multi-level engagement, I find that Facebook still has the advantage over other social platforms. Here are some observations from one Gen Why-er on how to strengthen Millennial volunteer engagement and funding through Facebook: Have an active presence.

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How Does the Facebook Newsfeed ACTUALLY Work?

John Haydon

If you manage a Facebook page for a nonprofit, you already know that organic reach in the Facebook Newsfeed is hard to come by these days. The average Facebook user can see as many as 1,500 stories a day, each one vying for attention. Facebook Marketing

Facebook Changes for Organization Pages: Focus On Results

Beth's Blog: How Nonprofits Can Use Social Media

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels.

39 Questions Your Nonprofit Can Answer with Facebook Insights

NetWits

This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). How active are Facebook users with our Page? How many Facebook users (fans and non-fans interacted with my Page this month? Subscribe to the RSS feed ›.

Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically

SocialFish

The social media network isn’t just limited to commercial entities, but is also beneficial to a wide range of not-for-profit organizations who support various causes. The challenge for most organizations on Twitter lies in getting a good number of followers, and growing followers.

Getting the Most out of Facebook for Your Nonprofit Organization

ASU Lodestar Center

Social media is a powerful marketing tool for businesses of all types, and it is especially useful for nonprofit organizations, which typically struggle more to reach a large audience on a tighter budget. By using Facebook, nonprofits can connect with other organizations and reach supporters.

3 Unforgettable Reasons Arts and Cultural Organizations Need Pinterest

NetWits

Pinterest for Arts and Cultural Organizations, really? 3 social network in the US (behind Facebook and Twitter). So what does all this mean for Arts and Cultural Organizations ? Is anyone already using Pinterest for your Arts and Cultural Organization and loving it?

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11 Inspiring Nonprofit Facebook Timelines

Nonprofit Tech for Good

To help inspire your creativity and encourage you to be an early adopter, below are eleven nonprofits that have upgraded to Facebook Timeline. You can also view the new Timeline design on the Nonprofit Organizations Facebook Page. Facebook

What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools

Nonprofit Tech for Good

The new Facebook Fundraising Tools could be a game changer for the nonprofit sector. Instead, donors will give through Facebook – or perhaps they will still give to your nonprofit on your website, but by using a Facebook Login. All Fundraisers are featured on your Facebook Page.

Gotta Catch ‘Em All: Attracting Millennials to Your Organization with Pokémon Go Events

Connection Cafe

Trendswatch 2016 predicts that augmented and virtual realities are going to provide arts and cultural organizations with new ways to make exhibits more accessible. Has your organization thought about how to leverage technology like Pokémon Go?

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Facebook Subscriptions: 8 Reasons Why Your Nonprofit Should Pay Attention

NetWits

Making a difference, a positive impact in the world, is the entire reason your nonprofit organizations exists. So, how does Facebook fit into all of this? Facebook is a communications platform with close to a billion users.

HOW TO: Add a “Donate Now” Button to Your Nonprofit’s Facebook Page

Nonprofit Tech for Good

billion active users become accustomed to using the button and are not detoured by the “ Not endorsed by or affiliated with Facebook” pop-up , then the new button could be helpful in your online fundraising campaigns. billion of Facebook’s active users are mobile.

Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. Those decisions are implemented across the organization’s web properties and social channels.

Are Nonprofits Now “Stuck” With Facebook?

Connection Cafe

Perhaps you saw last month’s news that Facebook posts are now reaching just 6% of fans ? An Ogilvy & Mather analysis of 100+ brand pages found the organic reach of Facebook posts has declined 49% since October. Facebook admitted an impending drop-off in organic reach last December. There have even been reports that organic reach will be further reduced to 1% to 2% of fans. How Declining Facebook Reach Affects Nonprofits.

Facebook Page Redesign – 7 Features You Need to Know About

John Haydon

Today Facebook announced a completely new design for Facebook Pages , starting this week. The redesign of Facebook Pages is intended to help admins “find the tools they use most” The layout also looks like it will display more consistently on desktop and mobile.

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

Affiliate programs, organic search traffic and even offline advertising scored higher than social. By comparison only 70% of small businesses use Facebook as part of their online strategy. of non-profits were able to raise over 10k through Facebook in 2010.

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How Did This Nonprofit Facebook Video Go Viral?

John Haydon

It seems that more and more Facebook users and organizations are publishing videos on Facebook. For organizations, a nonprofit Facebook video can get more engagement than YouTube videos or even Facebook photos (according to one study).

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Facebook Launches Donate Now Button for Nonprofits: Field of Dreams?

Beth's Blog: How Nonprofits Can Use Social Media

Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate. When Facebook rolled out the donate button feature in 2013 for a small group of partners, the results were mixed.

18 Ways to Beat Facebook’s News Feed Algorithm

John Haydon

This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook. Facebook defines reach as the number of unique Facebook users who see your updates.

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Is Social Media Making Organizations Lazy?

Frogloop

My Facebook stream has been filled with nonprofits and businesses asking me to “like” photos, political statements, new products, petitions, etc. And it’s not just nonprofits or small business with limited resources relying on this lame strategy, it’s big organizations and major corporations who have invested significant money, resources, and staff in social media.

Facebook: Is it Worth your Nonprofit’s Time?

NetWits

How much time should your nonprofit spend engaging with their “fans” on Facebook? Idealware who surveyed over 500 nonprofit staff members about their Facebook usage and goals may have answers to some of the questions organizations have been seeking. Hours a Week on Facebook.

17 Steps to Creating Explosively Successful Facebook Contests

John Haydon

Facebook contests can increase your fan-count and engagement. Is a Facebook contest right for your organization? Familiarize yourself with Facebook Policies and Guidelines. You can check out Facebook’s list of dos and don’ts here.

Have you said goodbye to Facebook custom tabs?

Amy Sample Ward

As Mashable shared yesterday , PageLever’s analysis of 500 Facebook Pages (each with 10,000 fans or more) shows a dramatic decrease in custom tab views on Facebook after the transition to Timeline. socialmedia changes facebook mashable timeline

The Facebook ‘Donate Now’ Button Should Be a No-Brainer for Nonprofits

Connection Cafe

Facebook announced some big news last week. Nonprofits now have the option to include a“Donate Now” button as a call to action on Pages and ads, offering visitors a direct path from Facebook to the donation forms on their websites. Reactions ranged from“let’s wait and see” to “Facebook missed the mark” and “this is dumb and I hate it”. We rely heavily on Facebook’s targeting capabilities to help build awareness for our cause.

Three Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

That said, Facebook has made some recent upgrades – and more are coming – that nonprofits need to know about. If you find the changes confusing, my upcoming webinars on Facebook and Facebook Apps will discuss and demonstrate click-by-click these changes as well many others.

Infographic: Facebook Posting Tips

Frogloop

Does your nonprofit struggle with figuring out what percentage of your Facebook content should be promotional VS sharing other content from news or blog sites? What Facebook content tips have worked best for your nonprofit?

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Better Understanding Nonprofits And Their Facebook Metrics

TechImpact

Facebook is the flagship social media platform for most nonprofits. The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits.

How to Improve Your Facebook Page SEO

SocialFish

Facebook’s new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search. Eight Steps to Optimizing Your Nonprofit Facebook Page for Graph Search.

Photos No Longer Get More Reach on Facebook

John Haydon

You’ve no doubt heard the advice that posting photos will help you get more reach on Facebook. According to a study by SocialBakers, photos now get less organic reach than videos, links, and even text updates. Facebook Marketing content marketing social media socialbakers

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Four Facebook Status Functions Your Nonprofit May Not Know About

Nonprofit Tech for Good

So, just in case you may not be aware either, below are four Facebook Status functions that can help your nonprofit increase engagement and reach out to fans on a 24-hour basis: 1. Once posted, click on the hashtag to view its activity on Facebook. Facebook

The problem with Facebook

SocialFish

Science filmmaker Derek Muller: “Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don’t think it serves any of these groups particularly well because its top priority is to make money. WATCH THIS VIDEO.

How to Make Your Organization Seem More Human

SocialFish

You’d think in an era of social media, where we’re all so aware of what everyone else is doing, that it’d be simple to give your organization a human face. When someone asks a question on your Facebook profile, will anyone respond?

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Five Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

That said, in recent months Facebook has launched a slew of new features for Facebook Pages. The others will be covered in my upcoming webinars on Facebook and Facebook Apps for Nonprofits. Facebook has launched a new App Center for Timeline and Mobile with over 600 Apps.

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6 Proven Ways to Grow Your eMail List using Facebook [w/ Slides]

Connection Cafe

You can use Facebook to make people aware of your email list and to bring attention to it, but at the end of the day you’ve got to make people want to join. They’re also building their Facebook page fan base by putting a fan-gate on the offer (as shown below).

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Eight Steps to Prepare Your Facebook Page for Graph Search

John Haydon

Facebook’s new Graph Search is very different from Google search. With Graph Search, you combine keyword searches with friends who’ve shared content on Facebook related to that search. Eight Steps to Optimizing Your Nonprofit Facebook Page for Graph Search.

HOW TO: Custom Design Your Nonprofit’s Facebook Timeline

Nonprofit Tech for Good

Many of you have probably already heard that Facebook Timeline for Pages will automatically go live for all brand pages on March 30. That said, the new Facebook Timeline for Pages design provides us even more opportunities to maximize a strong first impression. Facebook