Nonprofit Tech for Good

DECEMBER 13, 2009

Scheduled to occur sometime between late 2009 and early 2010, some major changes are coming to Facebook Fan Pages. My first instinct is that the changes below are going to significantly impact nonprofits, and in some cases, not in a good way. Having a good community builder as your Facebook Admin will be essential.

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Facebook Change Feeds API 275

Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Many small-to-medium sized nonprofits do not realize how little traffic their website is actually getting. I only launched Nonprofit Tech 2.0

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Social Media Metrics Track Myspace 250

Nonprofit Tech for Good

JUNE 21, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

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Social Media Honolulu San Francisco Singapore 242

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

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Social Media Free Media Hype 234

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Ning Social 246

Nonprofit Tech for Good

APRIL 8, 2012

This 90-minute social media how-to webinar is ideal for nonprofit communications and fundraising staff. Sponsored by Microsoft Corporate Citizenship and presented by Heather Mansfield of Nonprofit Tech 2.0 , attendees will gain practical knowledge about how to successfully integrate your nonprofit’s Web 1.0

Asia 260

Asia Social Media Library Singapore 260

TechImpact

OCTOBER 2, 2014

Nonprofits over the last decade have further shifted their marketing efforts to the online medium. But, a lot of nonprofits have had a difficult optimizing their content marketing efforts, and struggled to see the benefits. Email marketing ROI is around 4,300%. YouTube has the highest engagement rate, and the lowest bounce rate.

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Stats Content Marketing Change 226

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. That said, I have literally “liked,&# “followed&# and “friended&# more than 100,000 nonprofits. Using a horizontal logo for your avatar.

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Social Media Avatar Media Ratio 278

Nonprofit Tech for Good

APRIL 14, 2013

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Link to video on the HRW YouTube Channel.

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Newsletter Learning Social Media Social Network 241

Nonprofit Tech for Good

DECEMBER 13, 2010

Facebook: facebook.com/thenatureconservancy. YouTube: youtube.com/natureconservancy. My guess would be either MySpace, YouTube, or Facebook Causes. I know our YouTube channel started in 2007. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Book Tour ?. ?

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Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI.

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Newsletter Social Media Build Media 255

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 1) Facebook.

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Social Media Social Media Tech 271

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media.

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Social Media Management Media Social 245

Nonprofit Tech for Good

NOVEMBER 29, 2010

Facebook: facebook.com/BigCatRescue. YouTube: youtube.com/BigCatRescue. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Name: Carol Baskin. Title: CEO. Website: BigCatRescue.org.

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Social Media Interview Examples Media 261

Nonprofit Tech for Good

NOVEMBER 21, 2010

Facebook: facebook.com/JointheFight. YouTube: youtube.com/StopPancreaticCancer. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Please summarize your ROI.

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Cancer Los Angeles Social Media Action 223

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. ” or “Like Our Facebook Page!”

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Social Media Media Social ROI 100

Media Cause

JUNE 28, 2021

Setting Goals for Nonprofit Ad Campaigns. Selecting Ad Platforms for Nonprofits. For example, if you would like to build awareness you might want to run a combination of Facebook and Programmatic Display ads. If your goal is conversions, Facebook and Search Ads might be a better fit. Ad Targeting for Nonprofits.

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Practice Audio Nonprofit Search 59

Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and content of your nonprofit’s blog.

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Social Media Communication Media Online 171

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. LinkedIn, Pinterest, Snapchat, YouTube, Google+, Vine, Tumblr?

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Social Media Media Social St. Louis 100

Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and content of your nonprofit’s blog.

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Social Media Communication Media Online 152

Nonprofit Tech for Good

DECEMBER 5, 2010

Facebook: facebook.com/womenforwomen. YouTube: youtube.com/womenforwomenintl. Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010. Facebook, YouTube, Twitter and the Notes from the Field WordPress blog. Please summarize your ROI.

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Social Media International Interview Examples 216

Nonprofit Tech for Good

APRIL 7, 2011

Integrating your nonprofit’s Web 1.0 Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage.

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Social Media Integration Websites Widget 248

Nonprofit Tech for Good

DECEMBER 2, 2012

Even though a large percentage of NGOs in Asia Pacific now regularly use social media in their online fundraising and communications campaigns, few social media practitioners in the NGO sector have been properly trained on how to best utilize sites such as Facebook, Twitter, YouTube and Flickr. The Broadcast Web), Web 2.0 (The

Asia 203

Asia Social Media Practice Free 203

Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Unfortunately, many nonprofits have created LinkedIn Groups over the last few years and when results were not immediate, they abandoned their Group much too soon.

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Linkedin Group Spam ROI 191

Nonprofit Tech for Good

DECEMBER 28, 2010

Facebook: facebook.com/humanesociety. YouTube: youtube.com/hsus. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Please summarize your ROI. Name: Carie Lewis.

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United States Social Media Interview Examples 244

Nonprofit Tech for Good

JULY 9, 2012

All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible. If your expectations of social media are minimal, then only having a Facebook Page is enough.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI.

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Video Communication Strategy Stats 139

Nonprofit Tech for Good

APRIL 15, 2012

The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers. Many nonprofits are making simple mistakes that are draining their social media ROI, but fortunately these mistakes can be easily fixed. Related Link: Social Media and Mobile Technology Webinars for Nonprofits.

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Social Media Hype Free Media 100

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 100

Social Media Free Media Hype 100

Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. I first got on MySpace in February 2006 when I created a portal to Nonprofit Organizations on MySpace. This is when the MySpace vs. Facebook debate began to rage in the blogoshphere. I was very reluctant to move over to Facebook.

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Social Network Community Network Myspace 192

Nonprofit Tech for Good

FEBRUARY 1, 2011

Facebook: facebook.com/nationalwildlife. YouTube: youtube.com/nationalwildlife. From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. And for that event, Facebook Causes helped us raise the most money we’ve ever raised on social media.

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Social Media National Interview Examples 190

Nonprofit Tech for Good

APRIL 8, 2012

This 90-minute social media how-to webinar is ideal for nonprofit communications and fundraising staff. Sponsored by Microsoft Corporate Citizenship and presented by Heather Mansfield of Nonprofit Tech 2.0 , attendees will gain practical knowledge about how to successfully integrate your nonprofit’s Web 1.0

Asia 100

Asia Social Media Library Singapore 100

Nonprofit Tech for Good

SEPTEMBER 14, 2010

The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications. Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). Some nonprofits have begun to lay a foundation for their mobile communications strategies.

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Blackberry Tools Media Management 220

Nonprofit Tech for Good

DECEMBER 30, 2009

During 2009 I created and promoted 34 TwtPolls to help better understand the needs of nonprofits. The TwtPoll results are often surprising and can be very useful for nonprofits as they forge ahead with their 2010 communications strategies. 3) Does your nonprofit have a blog? [ [link] ]. 25% Facebook. 14% YouTube.

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Results Communication Strategy Myspace 193

Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and content of your nonprofit’s blog.

Social Media 100

Social Media Communication Media Online 100

Nonprofit Tech for Good

DECEMBER 20, 2010

Facebook: facebook.com/taprootfoundation. YouTube: youtube.com/thetaprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Megan does a fantastic job of keeping the content on link Twitter, Facebook and LinkedIn fresh. Please summarize your ROI.

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Social Media Foundation Examples Media 189

Nonprofit Tech for Good

JULY 20, 2010

There are now over 143 million blogs on the Internet and when I launched Nonprofit Tech 2.0 Many nonprofits don’t consider blogging either because they think they need to blog everyday and that it would be too time consuming, or they have no idea what to blog about. in September of 2009, I had very low expectations.

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Content Ideas Organization New York 238