How Your Nonprofit’s e-Newsletter Can Help Retain Donors


One of the biggest difficulties facing nonprofits today is donor retention. Because of this, nonprofits have started thinking outside the box to find new ways to keep donors giving fundraising campaign after campaign. Image courtesy of 2click.

Three Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined.

Trending Sources

5 Ways to Gain The Upper Hand in Facebook’s Newsfeed

Connection Cafe

If you work in marketing or communications, you know about the Facebook Newsfeed and it’s impact on organic reach. Facebook can’t exist without its users. Facebook recently announced a test in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Facebook says they have no current plans to test this feature in other countries. Facebook is about people, not brands. Facebook is a platform built on driving personal connections.

How to Use Facebook Live to Raise Money

Connection Cafe

You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. How to Use Facebook Live to Raise Money. Facebook live isn’t that exciting if no one shows up.

How to Broadcast Your Impact with Facebook Live

Connection Cafe

Facebook Live is a feature that lets any Page live-broadcast events, breaking news, interviews, and more. Nonprofits like The Met and Best Friends Animal Society are using Facebook Live to engage donors in powerful and very creative ways. Keep calm and Facebook Live.

Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

Nonprofit Tech for Good

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. 2) Convert Facebook Fans into Subscribers.

5 Proven Tips for Building Your Nonprofits Email List


Join Our Newsletter is displayed first, followed by links to social media accounts on the Newport Harbor Nautical Museum website. If you have a link to your Facebook, Twitter, Blog, Flickr, and YouTube, but not your email signup, your visitors may assume you don’t have a list to join.

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18 Ways to Beat Facebook’s News Feed Algorithm

John Haydon

This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook. Facebook defines reach as the number of unique Facebook users who see your updates.

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11 Tips to Get Your Nonprofit Live on Facebook

NonProfit Hub

John Haydon is one of the most sought-after digital marketing experts for nonprofits and charities. He has helped hundreds of nonprofits achieve their best marketing and fundraising results. John is a trainer, coach, consultant, speaker, and author of Facebook Marketing for Dummies.

Four Creative (and Smart) Uses of Social Media Icons in Nonprofit e-Newsletters

Nonprofit Tech for Good

The vast majority of online donations come from a click in an e-newsletter, as do most new Facebook Fans, Twitter Followers, and text alert subscribers. That said, optimizing your e-newsletter design for the Social Web is smart. e-Newsletters Social Media

5 Instagram Ideas for Nonprofits to Boost Followers and Engagement

Connection Cafe

5 Instagram Ideas for Nonprofits. Promote Newsletter Sign-Ups. Newsletter sign up drives have helped to build our subscriber base, giving us more opportunities to engage and offer different ways for supporters to get involved.

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10 Random, But Useful Online Communications Tips for Nonprofits

Nonprofit Tech for Good

2017 is the final year of free webinars for nonprofits ( view final schedule ). To date, Nonprofit Tech for Good has trained 49,000 nonprofit, charity, and NGO staff worldwide on how to succeed in online communications and fundraising.

Five Ways to Grow Your Nonprofit’s Facebook Fan Base

Nonprofit Tech for Good

A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism.

5 Online Communication Styles for Nonprofits

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. After your nonprofit has crafted a content strategy and created an editorial calendar (Chapter 7), the next step is to start thinking about the tone of voice of your content.

HOW TO: Use Facebook Questions for Your Nonprofit

Nonprofit Tech for Good

Unlike the Q&A site Quora, Facebook Questions allows brands to ask and answer questions. On Quora you have to be a person, but Facebook Questions uses your nonprofit’s Page and avatar as your Facebook Questions identity. Subscribe :: Nonprofit Tech 2.0

10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description.

A Fundraising Success Checklist for Nonprofits

Nonprofit Tech for Good

Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices that includes a companion “Mobile and Social Fundraising Success Checklist” at the end of the book. Facebook.

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

Then, compile those pictures into a Facebook album with captions that help tell the story. If you’re looking for a little inspiration, check out UNICEF USA’s albums on Facebook. We have officially crossed the mid-way point of the calendar year!

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How To Spruce Up Your Facebook Page In Less Than 15 Minutes

John Haydon

Let’s say your nonprofit has an event next week, and you expect lots of people to visit your Facebook Page. You expect that lots of people will visit your Facebook page because: People will search for information about your organisation after hearing about your event.

10 Nonprofit E-newsletter Resources

Have Fun - Do Good

"Blogs are great because you can re-purpose some of the content from your posts in your e-newsletter," I told a large group at a recent social media training. How many of you have an e-newsletter?". I know everyone is all abuzz about Twitter and blogs and Facebook, but the reality is, not everyone uses social media; almost everybody uses email. It is amazing to me how many organizations and entrepreneurs don't have an e-newsletter, or if they do, it is deathly boring.

12 Quick Hit Facts On Nonprofit Content Marketing


Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Leveraging the pervasiveness of the internet, and the power of social media, nonprofits are reaching out to communities to while asking for nothing in return. Image courtesy of lmsShortSales.

112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

And if the collection of resources and highlights below are any indication, a lot has happened in the nonprofit industry over the past 365 days. From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). So what’s a nonprofit to do? Who shares your nonprofit pond?

How to Successfully Launch Nonprofit Infographics Online

Nonprofit Tech for Good

To ensure that your nonprofit’s infographics have the best chance possible of success, then adopt the six best practices detailed below. You’d be surprised how many nonprofits launch their infographics in PDF format. Facebook Mobile Media Social Media Twitter

5 Online Communication Styles for Nonprofits

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content.

4 Signs Your Nonprofit Should Quit a Social Network

Nonprofit Tech for Good

Nonprofit Tech for Good began as a “Nonprofit Organizations” Myspace Page in 2005. Nonprofit Tech for Good is a one-person operation and one person can only do so much. Twitter , Facebook , and Instagram were no-brainers. 4 Signs Your Nonprofit Should.

4 Step by Step Engagement Strategies for Nonprofit Websites

Connection Cafe

When it comes to nonprofit marketing , I cringe every time I hear the words “engage”, “engaging” or “engagement.” So, here I am contributing my own thoughts into the blogosphere on how to “build more engagement” on your nonprofit website. I have a confession to make.

How to Use Facebook to Get More Donors [INFOGRAPHIC]

John Haydon

Do you handle marketing communications at your nonprofit? Then you probably have one question about Facebook: How can I use Facebook to get more donors? What you really mean is: How can I use Facebook to drive traffic to my website… so I can turn them into donors?

Getting the Most out of Facebook for Your Nonprofit Organization

ASU Lodestar Center

Social media is a powerful marketing tool for businesses of all types, and it is especially useful for nonprofit organizations, which typically struggle more to reach a large audience on a tighter budget. By using Facebook, nonprofits can connect with other organizations and reach supporters.

12 Early Adopters of the.NGO and.ONG Domains

Nonprofit Tech for Good

When your online donors and advocates see that your nonprofit uses.NGO or.ONG for your website URL and email addresses, there will be no doubt in their minds that your nonprofit is legal because your nonprofit must complete a validation process via OnGood to be able to use the domain s.

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Nonprofit Fundraising Basics: Matching Gifts


Although they aren’t better when they come straight out of the oven and don’t taste great with a tall glass of milk, matching gifts can be a fantastic way to double the donations that your nonprofit is already receiving from donors - here's how! How can your nonprofit promote matching gifts?

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Custom Facebook Landing Tabs Convert 47% of Your Visitors


According to All Facebook Jeff Widman of BrandGlue did some A/B testing. As you explore, start looking at ways to make the tool work for you and check out how others (non-profits and for-profits) are getting creative with the capabilities Facebook gives them. Where’d I get 47%?

All Nonprofit Tech for Good Webinars Are Now Free and Open to the Nonprofit Community

Nonprofit Tech for Good

Thanks to a sponsorship from the Public Interest Registry , for the first and only time all Nonprofit Tech for Good webinars are being offered for free to the nonprofit community. One week before each webinar, Nonprofit Tech for Good e-newsletter subscribers will be notified.

10 Goals for Nonprofit New Media Managers for 2015

Nonprofit Tech for Good

The goals suggested below are fairly easy to achieve, yet transformative to a nonprofit’s new media strategy. Skilled new media managers are essential for nonprofits to adapt quickly to advances in technology. Download and study nonprofit mobile apps.

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7 Things Nonprofits Need to Know About the New Facebook Pages

Nonprofit Tech for Good

Are the new Facebook Pages here? The new Pages accidently went live yesterday for a few minutes before Facebook was ready, but just long enough to let the genie out of the bottle. That said, there are seven things that nonprofits need to know about the new Facebook Pages.

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How to Write a Social Media Fundraising Strategy for Your Nonprofit

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. To help you begin, below is a three-step process for writing a strategic plan that can easily be revised on annual basis while at the same time is workable and moves your nonprofit forward.

Five Nonprofit Technology Trends to Watch in 2014

Nonprofit Tech for Good

2014 will be an exciting year for nonprofit technology. Numerous communications and fundraising trends are on the verge of going mainstream and nonprofits committed to early adoption have a number of new tools and strategies to pioneer this year.

10 Must-Have Skills for Nonprofit New Media Managers

Nonprofit Tech for Good

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold. Mobile for Good: A How-To Fundraising Guide for Nonprofits.

How Facebook Social Plugins Increase Engagement On Your Nonprofit’s Website

John Haydon

They’d also have the ability to share content on your site with their Facebook friends. Gigya published data showing that web users spend 50 percent more time on websites that use Facebook Social Plugins. Which Facebook social plugins should you use for your website?

Facebook Custom Landing Tabs + Measurement = Best Practice

Beth's Blog: How Nonprofits Can Use Social Media

Last month, Zoetica launched “ Leveraging Social Media: Becoming A Networked Arts Nonprofit ,” a peer learning project to build capacity for arts organizations in using social media effectively with a one-day masterclass. Facebook Custom Landing Tabs + Measurement = Best Practice.

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How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. You’ve just co-written a book with your husband, Dan Zarrella called “The Facebook Marketing Book.&#