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27 Stats About How NGOs Worldwide Use Online Technology and Social Media

Nonprofit Tech for Good

Based on data gleaned from the 2017 Global NGO Online Technology Report , below are 27 stats about how NGOs worldwide are using online technology. 92% of global NGOs have a Facebook Page. 72% have a Twitter Profile. 39% have an Instagram Profile. Within the report you can view the same data broken out by continent.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 1) Set up your nonprofit’s Twitter Profile to maximize followers. Related Webinar: Social Media Best Practices for Nonprofits.

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16 Must-Know Stats About Online Fundraising and Social Media

Nonprofit Tech for Good

Facebook Reach is at an all time low. 95% of NGOs worldwide have a Facebook Page. 83% have a Twitter Profile. On average, your followers should grow 23% annually on both Facebook and Twitter. For Every 1,000 email subscribers, nonprofits have 355 Facebook follower, 132 Twitter followers, and 19 Instagram followers.

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Top 5 Social Media Best Practices for #GivingTuesday

Nonprofit Tech for Good

Prominently feature the date (November 28), the #GivingTuesday hashtag, a “Donate” button, links to your social networks, social sharing, and an e-newsletter opt-in. Create social and media graphics in at least two sizes:800 x 800: Best for Facebook, Pinterest, Instagram. 800 x 400: Best for Facebook, Twitter, LinkedIn.

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11 Must-Know Stats About How NGOs Worldwide Use Internet Technology

Nonprofit Tech for Good

95% have a Facebook Page. 83% have a Twitter Profile. 40% have an Instagram Profile. Other social networks used by NGOs worldwide are LinkedIn (52%), YouTube (51%), Google+ (30%), Pinterest (22%), Tumblr (6%), and Snapchat (2%). Small NGOs have an average of 5,723 likes. Medium NGOs have 28,337. Large NGOs have 127,930.

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Top 5 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

Owned by Facebook, Instagram is the largest mobile social network in the United States. Your nonprofit will likely receive more Instagram likes than Facebook likes and Twitter retweets combined, and it’s a community that is very responsive to nonprofits and images and videos that foster social good. Use Instagram to Report Live.

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10 Fun and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

tweeting powerful stats is guaranteed to get your organization ReTweeted! They get lots of Thumbs Up on Facebook too. Google Internet Stats : A collection of economic and media trends and stats. IconsPedia : A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc.

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