Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Unless you study Facebook, Twitter, Pinterest. Many nonprofits are neglecting their YouTube Channels.

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Social Media Training Train Media 278

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 231

Social Media Media Free Hype 231

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

Social Media 242

Social Media Media Ning Social 242

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Posting more than one status update a day on Facebook. I am a big believer that less is more on Facebook. Using a horizontal logo for your avatar.

Social Media 278

Social Media Avatar Media Ratio 278

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. 1) Facebook. Create a Facebook Page. Find your Facebook voice. Find and monitor your Facebook Community Page, if applicable. Claim your Facebook Places Page, if applicable. 3) YouTube. Create a YouTube Channel/Google Account.

Social Media 268

Social Media Social Media Tech 268

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. Millions of nonprofits worldwide have been asking supporters and donors to “Follow Us on Facebook!” ” or “Like Our Facebook Page!” Our sector has provided billions of dollars of free advertising for Facebook.

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Social Media Media Social ROI 100

Nonprofit Tech for Good

NOVEMBER 21, 2010

Facebook: facebook.com/JointheFight. YouTube: youtube.com/StopPancreaticCancer. LinkedIn: linkedin.com/groups?gid=104492. Facebook has been a highly effective tool and is the strongest in communicating the message of the Pancreatic Cancer Action Network, but also allows people to connect and offer support to each other.

Cancer 220

Cancer Los Angeles Social Media Action 220

Nonprofit Tech for Good

APRIL 2, 2016

On top of those challenges, Facebook reach has dropped to an abysmal 1%. LinkedIn, Pinterest, Snapchat, YouTube, Google+, Vine, Tumblr? LinkedIn, Pinterest, Snapchat, YouTube, Google+, Vine, Tumblr? Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile.

Social Media 100

Social Media Media Social Linkedin 100

Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. Then in September 2006 Facebook made the move to open their community to everyone (before you had to have a “ edu&# e-mail address to use Facebook). I was very reluctant to move over to Facebook. It was ugly.

Social Network 192

Social Network Community Network Myspace 192

Whole Whale

SEPTEMBER 22, 2020

Paid: Facebook lead ads. These are low-cost ways to acquire an email on Facebook from a targeted audience. Here is a quick Facebook ads for nonprofits guide. Paid: LinkedIn lead ads. LinkedIn will let you target a specific type of company, job titles, and many other professional attributes. Paid: YouTube Ads.

Ideas 98

Ideas Donor Work Online 98

Nonprofit Tech for Good

APRIL 15, 2012

In fact, most nonprofits in the United States now regularly use social media in their communications and development campaigns, but few nonprofit social media practioners have been properly trained how to best utilize sites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. The Broadcast Web], Web 2.0 [The

Social Media 100

Social Media Free Hype Media 100

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 100

Social Media Media Free Hype 100

Nonprofit Tech for Good

DECEMBER 28, 2010

Facebook: facebook.com/humanesociety. YouTube: youtube.com/hsus. LinkedIn: humane-society , carielewis. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building.

United States 240

United States Social Media Interview Examples 240

Nonprofit Tech for Good

JANUARY 14, 2013

Blogger and LinkedIn both launched in 2003. Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), Facebook, Twitter, YouTube, etc.

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Social Media Media Management Social 241

Nonprofit Tech for Good

DECEMBER 20, 2010

Facebook: facebook.com/taprootfoundation. YouTube: youtube.com/thetaprootfoundation. LinkedIn: taproot-foundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. And LinkedIn is a perfect space for us as we are targeting professionals with a specific skill set.

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Social Media Foundation Examples Media 189

Wild Apricot

MAY 22, 2009

By now, even your grandmother knows social media is hot, but what’s the ROI on that social networking? Widgets Social networking Facebook Twitter analytics social media YouTube LinkedIn. Even for nonprofits on a tight budget, there are plenty of good monitoring tools. SociafyQ is designed to do just that.( read more ).

Social Media 108

Social Media Analytics Track Free 108

Nonprofit Tech for Good

DECEMBER 30, 2009

5% A social networking site (like Facebook). 1% Yes… they donate on our website after reading something on Facebook, Twitter, etc. 7) Is your nonprofit monitoring your Website stats to see how much traffic is coming from Facebook, Twitter, MySpace, LinkedIn Groups, etc.? [ [link] ]. 25% Facebook. [ [link] ].

Results 193

Results Communication Strategy Myspace 193

Care2

MAY 28, 2011

You may even find yourself obsessing about it and have a condition called FOMO (Fear of Missing Out) because you are not posting or monitoring the chat on Facebook, Twitter or LinkedIn. Facebook: While Facebook says that they have 150M U.S. population logs into Facebook on any given day to check or post updates.

Social Media 77

Social Media Media Stats Social 77

Nonprofit Tech for Good

FEBRUARY 1, 2011

Facebook: facebook.com/nationalwildlife. YouTube: youtube.com/nationalwildlife. From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. And for that event, Facebook Causes helped us raise the most money we’ve ever raised on social media.

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

JULY 9, 2012

If your expectations of social media are minimal, then only having a Facebook Page is enough. Having a discussion on your Facebook Page is not a social media strategy, nor is is engaging supporters on Twitter. The popular misconception that the tools themselves i.e., Facebook, Twitter, Pinterest, blogging, etc.

Social Media 270

Social Media Management Media Social 270

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

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Social Media Media Avatar Organization 220

AFP Blog

MARCH 25, 2011

ROI of social media can be an intangible- The NonProfit Times March 15, 2011: "here's Facebook, Second Life, Myspace, LinkedIn, YouTube, Twitter and now Jumo. What's It Cost? There are many smaller social networking platforms.

ROI 22

ROI Social Media Baltimore Second Life 22

Nonprofit Tech for Good

JANUARY 8, 2012

Your Google/Gmail Account becomes the basis of your personal Google+ Profile and similar to Facebook, you must have a personal Google+ Profile before you can create a Google+ Page for your nonprofit. In short, you have to be a real person on Google+ before you can use the community to build a brand for your nonprofit – just like Facebook.

Google 211

Google Practice gMail Avatar 211

CauseVox

JUNE 9, 2021

Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat. What will not have a good ROI? An UnGala frees up your organization and staff, helping you focus your energy where needed most and raise a lot quickly, with a higher ROI.

Ideas 98

Ideas Online Fundraising Charity 98

Nonprofit Tech for Good

FEBRUARY 26, 2012

Your Google/Gmail Account becomes the basis of your personal Google+ Profile and similar to Facebook, you must have a personal Google+ Profile before you can create a Google+ Page for your nonprofit. In short, you have to be a real person on Google+ before you can use the community to build a brand for your nonprofit – just like Facebook.

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Google Practice gMail Avatar 191

Nonprofit Tech for Good

SEPTEMBER 22, 2019

4) 27% have a system in place to track and report return on investment (ROI) on social media campaigns. 6) 84% of NGOs worldwide use Facebook. Of those NGOs that use Facebook: 7) 97% have a Facebook Page. 8) 54% share Facebook Stories. 9) 47% purchase Facebook Ads. 10) 44% have a Facebook Group.

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NGO Social Media Stats Global 279

Achieve

JULY 2, 2019

If you can only focus on one channel, I’d pick Facebook for its advanced advertising capabilities and. Between the visual storytelling opportunities, real time update capabilities, almost all of the same advertising options as Facebook, and 1 billion active monthly users* – Instagram is a no brainer to me.

Social Media 52

Social Media Media Hints Social 52

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. LinkedIn: 5 Hours Weekly.

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Social Media Social Chapter Media 267

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

VCs need to work with communications folks to get their opportunities distributed, but a VC might also have her own Twitter feed or blog category to share new opportunities The VC could also use her own professional networks to target special skill sets (such as at LinkedIn). Filtering candidates to assess fit is a crucial step. Orientation.

Volunteer 104

Volunteer Network Organization Help 104

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. LinkedIn: 5 Hours Weekly.

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Social Media Chapter Social Media 212

Nonprofit Tech for Good

APRIL 24, 2010

I have been mulling this post over for months, and with some recent changes made by Facebook, the time has come. Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook.

Facebook 246

Facebook ROI Nonprofit Mail 246

Nonprofit Tech for Good

OCTOBER 22, 2012

On the day that I submitted the final manuscript of Social Media for Social Good: A How-To Guide for Nonprofits to McGraw-Hill, Facebook launched Timeline for Pages. Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI).

Social Media 257

Social Media Social Chapter Media 257

NTEN

NOVEMBER 8, 2010

It’s all about your return on your engagement; Return on Engagement (ROE) is the new Return on Investment (ROI). Our survey showed that 91% of our respondents use Facebook, 63% use Twitter, 45% use YouTube and 35% use LinkedIn, amongst other media.

Trend 100

Trend Technology Gartner Nonprofit 100

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

NonProfit Hub

MARCH 12, 2015

No—it’s an investment with a potentially huge ROI. And I’m not just talking about Facebook. Also consider Vine, Pinterest, LinkedIn and YouTube. A well built website will make it easy for your new supporters to spread the word about your organization, offer financial support and find information. Is it an expense?

Newsletter 28

Newsletter Nonprofit United States Reflection 28

Nonprofit Tech for Good

JUNE 5, 2014

Track and report success in a Social Media ROI spreadsheet. Add call-to-action overlays to your YouTube videos that link to e-newsletter subscribe page. Chapter 9: Facebook. 87% of Facebook users are mobile. Smartphone users check Facebook an average of 14 times a day. Chapter 12: LinkedIn.

Mobile 207

Mobile Chapter Fundraising YouTube 207

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" “ According to a recent study, the fastest growing demographic on Facebook is people aged 55+.

Demographics 45

Demographics Social Media Online Advocacy 45