Nonprofit Tech for Good

OCTOBER 5, 2011

The following is an excerpt from Chapter 6 in the newly released Social Media for Social Good: A How-To Guide for Nonprofits. The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. for Nonprofits. for Nonprofits.

Linkedin 196

Linkedin Group Practice Management 196

Nonprofit Tech for Good

APRIL 24, 2010

Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook. The vast of majority of nonprofits love Facebook too. on Facebook.

ROI 248

ROI Integration Question Facebook 248

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

Practice 341

Practice Online Fundraising Nonprofit 341

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. ” or “Like Our Facebook Page!”

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

APRIL 15, 2012

The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers. Many nonprofits are making simple mistakes that are draining their social media ROI, but fortunately these mistakes can be easily fixed. Related Link: Social Media and Mobile Technology Webinars for Nonprofits.

Social Media 272

Social Media Hype Free Media 272

Nonprofit Tech for Good

JUNE 21, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 242

Social Media Honolulu San Francisco Singapore 242

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. That said, I have literally “liked,&# “followed&# and “friended&# more than 100,000 nonprofits. Using a horizontal logo for your avatar.

Social Media 278

Social Media Avatar Media Ratio 278

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 234

Social Media Free Media Hype 234

Nonprofit Tech for Good

MARCH 24, 2011

Your nonprofit’s social media campaigns are only as good as the social media manager running them. Facebook, Twitter, and Foursquare are not miracle-producers. Old news does not get shared on Facebook or retweeted on Twitter. That said, the best nonprofit social media managers are sharing and tweeting from location.

Social Media 269

Social Media Skills Management Media 269

Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Google, etc.

Social Media 278

Social Media Training Train Media 278

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

Social Media 246

Social Media Media Ning Social 246

Achieve

OCTOBER 6, 2023

However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step. After all, with 4.9

Social Media 52

Social Media Metrics North Carolina Media 52

Nonprofit Tech for Good

SEPTEMBER 11, 2012

I wrote about it in Social Media for Social Good: A How-To Guide for Nonprofits : Communities begin to grow exponentially when they reach 5,000 members. I’ve observed this phenomenon on Facebook, Twitter, LinkedIn, Myspace, and Foursquare. The larger your communities, the higher your ROI.

Web 257

Web Social Social Media Myspace 257

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 1) Facebook.

Social Media 271

Social Media Social Media Tech 271

Nonprofit Tech for Good

APRIL 20, 2013

This webinar demonstrates how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. Charles via LinkedIn. via Facebook.

Social Media 183

Social Media Strategy Media NPO 183

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. LinkedIn, Pinterest, Snapchat, YouTube, Google+, Vine, Tumblr?

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

NOVEMBER 21, 2010

Facebook: facebook.com/JointheFight. LinkedIn: linkedin.com/groups?gid=104492. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Please summarize your ROI.

Cancer 223

Cancer Los Angeles Social Media Action 223

Whole Whale

JUNE 21, 2023

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. Lead Forensics Website : [link] What it does : “Turbo-charge your lead generation, identify sales leads you never knew you had and accelerate your marketing ROI.”

Track 52

Track Software Donor API 52

NTEN

MAY 17, 2011

By Brett Meyer, Communications Director, NTEN As part of our effort to build the subscriber base for NTEN:Change , our quarterly journal for nonprofit leaders , we purchased advertising space – on Facebook, LinkedIn, and in GrantStation 's weekly newsletter. from Facebook. from Facebook. from LinkedIn.

ROI 91

ROI Linkedin Online Analytics 91

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. Blogger and LinkedIn both launched in 2003. Facebook, Twitter, YouTube, etc.

Social Media 245

Social Media Management Media Social 245

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. To understand your audience’s interests, create audience personas.

Practice 36

Practice Organization Nonprofit Content 36

Nonprofit Tech for Good

DECEMBER 28, 2010

Facebook: facebook.com/humanesociety. LinkedIn: humane-society , carielewis. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Please summarize your ROI.

United States 244

United States Social Media Interview Examples 244

Nonprofit Tech for Good

DECEMBER 31, 2010

Google searches likely had a big effect because other posts got a lot more buzz on Twitter and Facebook. My guess is the top posts for 2011 will be quite different – more Mobile Web, geolocation, LinkedIn, and live-streaming. Best to you and your nonprofit in 2011! HOW TO: Add Your Nonprofit to Jumo (and Why You Should).

Social Media 189

Social Media ROI Linkedin Metrics 189

Nonprofit Tech for Good

DECEMBER 20, 2010

Facebook: facebook.com/taprootfoundation. LinkedIn: taproot-foundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. And LinkedIn is a perfect space for us as we are targeting professionals with a specific skill set. Please summarize your ROI. Jumo: [link].

Social Media 189

Social Media Foundation Examples Media 189

Qgiv

MAY 31, 2023

By now you probably know that you should have social media accounts for your nonprofit organization (and if you didn’t, now you do). Your audience on Facebook isn’t the same as your audience on LinkedIn, which will probably be different from followers on TikTok. Find what works, but don’t rely on one type of post.

Social Media 52

Social Media Share Media Social 52

Nonprofit Tech for Good

JULY 9, 2012

All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible. If your expectations of social media are minimal, then only having a Facebook Page is enough.

Social Media 273

Social Media Management Media Social 273

Nonprofit Tech for Good

DECEMBER 30, 2009

During 2009 I created and promoted 34 TwtPolls to help better understand the needs of nonprofits. The TwtPoll results are often surprising and can be very useful for nonprofits as they forge ahead with their 2010 communications strategies. 3) Does your nonprofit have a blog? [ [link] ]. 25% Facebook. 8% LinkedIn.

Results 193

Results Communication Strategy Myspace 193

Nonprofit Tech for Good

APRIL 15, 2012

The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers. Many nonprofits are making simple mistakes that are draining their social media ROI, but fortunately these mistakes can be easily fixed. Related Link: Social Media and Mobile Technology Webinars for Nonprofits.

Social Media 100

Social Media Hype Free Media 100

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 100

Social Media Free Media Hype 100

Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. I first got on MySpace in February 2006 when I created a portal to Nonprofit Organizations on MySpace. This is when the MySpace vs. Facebook debate began to rage in the blogoshphere. I was very reluctant to move over to Facebook.

Social Network 192

Social Network Community Network Myspace 192

Nonprofit Tech for Good

JANUARY 16, 2012

Not relevant to the vast majority of nonprofits and (whew!) Consequently, some of the nonprofits best known to be early adopters are pinning away too: National Wildlife Federation , Amnesty International , SFMOMA , Water.org , and the AARP. If your nonprofit starts pinning, be sure to follow me and I’ll follow you back.

Profile 257

Profile Nonprofit Twitter Social Network 257

Nonprofit Tech for Good

FEBRUARY 1, 2011

Facebook: facebook.com/nationalwildlife. From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. And for that event, Facebook Causes helped us raise the most money we’ve ever raised on social media. Are you tracking Return on Investment (ROI), and how?

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

JANUARY 8, 2012

If your nonprofit has yet to get on Google+, now would be a very good time to start. If your nonprofit is already on Google+, then the best practices below are meant to help you better learn how to tap into and inspire the Google+ community. e-Newsletter. Set up your Google/Gmail Account and personal Google+ Profile. .

Google 213

Google Practice gMail Avatar 213

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. Maybe your nonprofit hasn’t yet developed an online fundraising plan. Either way, it’s time to brush up on your peer-to-peer fundraising chops and check out some online fundraising ideas that you can use to attract donors to your nonprofit.

Ideas 98

Ideas Online Fundraising Charity 98

Zen and the Art of Nonprofit Technology

MAY 17, 2011

I’m tired of reading and hearing about about social media and nonprofits, and I’m annoyed that social media is taking up so much of the air space in the #nptech world. I’m a fairly active user of Facebook, LinkedIn, Twitter, and some other social networking sites, and have been for years now.

Social Media 211

Social Media Media Social Hype 211

Nonprofit Tech for Good

FEBRUARY 26, 2012

To be alerted of when new best practices are posted, please subscribe to the Nonprofit Tech 2.0 Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Add your nonprofit under “Employment.”

Google 191

Google Practice gMail Avatar 191

sgEngage

SEPTEMBER 11, 2023

Adding a golf tournament to your fundraising event roster is a win-win for your nonprofit and your donors—your nonprofit adds a reliable income stream and your donors get to support your mission through a fun activity. Why should my nonprofit host a charity golf tournament?

Charity 77

Charity Create Sponsor Sample 77